Current Trends in Marketing Theory England, United Kingdom
British Academy For Training & Development
- Payment Terms: Enquire
- Other Locations: Sheikh Zayed Rd - Dubai East London
- Duration / Course length: Upto 7 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Description:This course provides detailed discussion and practical applications of the current and emerging trends in marketing theory and practice and their implications for business and marketing research. The importance, objectives, and principles or guidelines for incorporating these trends in the planning and execution of business and marketing research projects are described.
How attendees will benefit?
After completion of the programme, delegates will be able to:
- understand the historical and emergent trends in marketing and to incorporate the implications in the planning and execution of business and marketing research;
- understand the implications of post-modern marketing and how to make provision for the new ways of consumer thinking and behaviour in business and marketing research;
- understand and apply the implications of relationship marketing in business and marketing research;
- understand the shift from a product economy to a services economy and apply the practical implications of the customer-centric organization in business and marketing research; and
- close the gap in the academic-practitioner interface and keep abreast with implementing the latest scientific findings in day-to-day business and marketing research practice.
Course Content:
The programme covers the following topics:
- Historical and emergent trends in marketing and the implications for business and marketing research
- Post-modern marketing: The birth of a brand new generation of consumers
- The emergence and future of relationship marketing: How to connect with customers and enrich their experience
- The shift from a product economy to a services economy: Practical implications of the customer-centric organisation
- Closing the gap in the academic-practitioner interface
Course Style:
- Lecture or One-to-One training style.
- In house training.
- Group Training.
- Practical Training.
Remember:
- We provide this course in any place and at any time suitable for you.
Eligibility / Requirements
- Current and prospective practitioners in business and marketing research
- In-house researchers in the corporate, public service and NGO sectors
- Managers who are users of business and marketing research services
Job roles this course is suitable for:
Business Development Leader , Market Manager , Business Development ManagerCourse Location
About British Academy For Training & Development
British Academy For Training & Development (BATD) is one of the leading Academies across the world in training and development solutions. Our vision has been workable, achievable and realistic, our resources to contributed to achieving it. Our services are open to all levels of organizations and people, since we believe in enabling and enhancing knowledge and skills. We operate in different parts of the world in more than 35 countries.
Mission
Through our specialized work in Management, Media, PR and Information Technology, we are working to:
- Improve organizational performance through customized training and development solutions.
- Enhance people’s skills and their ability to embrace changing career patterns, global mobility, technological developments and new ways of working.
- Provide organizations and individuals with unique opportunities to exchange business and management experience and knowledge on a global level.
- Provide customized and VIP training with very flexible and comfortable services for our values costumers.
Enquire about this course
You may add more courses here,
your list will be saved.
