London Training For Excellence Sales Negotiation Essentials London Training For Excellence
Price: GBP 3,899
Instructor led live virtual classroom online. Classes may be individual or in group.

    Course details

    Overview
    In today's competitive environment sales people have to work harder than ever to reach the final stage of negotiation in closing a sale. In their rush to win business many sellers concede to pricing pressure rather than explore the customer's underlying needs to protect the value of the sale. Negotiation is a key work and life skill. Being better at negotiating means getting better results in terms of timelines price or quality - which all contribute to bottom line profitability. During the course delegates will learn how open a sales negotiation on a positive note to uncover underlying issues or concerns to sell the value of their solution and reduce price pushback to achieve win-win solutions to avoid critical mistakes and to close effectively. On completion of the course delegates will be able to get the best results using a persuasive but collaborative negotiation style.

    Objective
    By the end of this interactive training programme, you will be able to:
    • Plan effectively to get the best results
    • Understand your requirements and those of the other party to assess potential value
    • Open a negotiation effectively to set the right tone
    • Sell the value of your solutions and reduce price pushback
    • Lead masterful sales negotiations that lead to win-win solutions for you and your customers
    • Respond to objections in a way that moves the buyer closer to the close
    • Avoid critical mistakes in the negotiation process that kill credibility and the sale
    • Close a negotiation effectively

    Who Should Attend
    • Sales managers
    • Sales representatives
    • Sales trainees
    • Sales trainers

    Course Outlines
    Module 1
    • Introduction to Sales Negotiation
    • What is a sales negotiation?
    • Why Negotiate?
    • The Benefits of Effective Sales Negotiation
    Module 2 - Sales Negotiating Styles
    • Types of negotiation
      • Positional negotiation
      • Principled negotiation
      • Situational negotiation
    • Characteristics of Great Sales Negotiators
    • Non-verbal communication
    Module 3 - The Sales Negotiation Process
    • Planning
    • identifying potential value understanding interests developing fact base
    • Information exchange
    • value interests and rapport
    • Bargaining
    • addressing interests and managing concessions
    • Closing
    • confirming value and interests
    • Following up
    • Summarise the agreement and confirm key points in writing
    Module 4 - Persuasion Techniques
    • What is persuasion?
    • Methods of persuasion
    • Gaining trust
    • Resolving conflict and dispute
    Module 5 - Sales Negotiation Tactics
    • Dealing with different personality types
    • Dealing with difficult negotiators
    • Dealing with frustrating negotiations
    • Categories of power bases
    Module 6 - Sales Negotiation Mistakes
    • Negotiation Decision Making Traps
    • Skilled sales negotiators do's and don'ts
    Module 7
    • Putting it all into practice
    • Simulated negotiations using scenarios generated by participants
    • Feedback
    • Personal action planning
    Updated on 23 August, 2024

    About London Training For Excellence

    Empowering Professionals for Over a Decade

    London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.

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    Our Approach

    At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.

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    We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:

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