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- Duration / Course length: Upto 4 Hours Start now
- Accredited by: CiQCPD Qualification Standards
- Certificates:
- Course delivery: This course is delivered in video format
Course details
Every great product starts with an idea—but without a structured approach, even the best concepts fail. Misaligned strategies, weak market positioning, and poor pricing decisions can prevent products from reaching their full potential. Without strong Product Management knowledge, businesses struggle to maximize profitability and customer engagement.Now, imagine having the clarity to develop a product plan, analyse brand portfolios, and implement pricing strategies that drive success. Understanding theoretical concepts of Product Management ensures businesses make informed decisions, minimize risks, and optimize product growth. Equipped with this expertise, professionals steer products toward long-term impact and market leadership.
This Product Management Training course delivers a comprehensive theoretical foundation, covering key concepts such as product classification, financial analysis, and strategic market planning. With structured insights into the lifecycle of products, learners gain essential expertise to navigate business challenges effectively. Build confidence in Product Management today.
Learning Outcomes
- Understand product lifecycle and strategic planning
- Learn classification methods for effective market positioning
- Develop theoretical insights into new product development
- Strengthen knowledge of brand portfolio analysis
- Examine pricing strategies for business success
- Gain insights into marketing fundamentals for products
- Explore distribution and channel management approaches
- Build expertise in financial analysis for Product Management
- Entrepreneurs looking to launch and manage products effectively
- Business professionals seeking expertise in product strategy
- Individuals interested in theoretical studies of market positioning
- Pricing analysts focused on product profitability
- Brand managers are strengthening product development knowledge
- Students exploring insights into Product Management concepts
- Product Manager - £40-65k/year
- Market Research Analyst - £35-55k/year
- Business Development Consultant - £45-70k/year
- Brand Portfolio Strategist - £35-55k/year
- Pricing Strategy Specialist - £40-65k/year
- Consumer Insights Researcher - £30-50k/year
- Module 01: Introduction to Product Management
- Module 02: Product Classification
- Module 03: Developing the Product Plan
- Module 04: New Product Development
- Module 05: Levels of a Product and Product Life Cycle
- Module 06: Product Pricing Strategy
- Module 07: Product and Brand Portfolio Analysis
- Module 08: Channels Management
- Module 09: Basics of Marketing for Products
- Module 10: Financial Analysis for Product Management
Updated on 05 May, 2025
Eligibility / Requirements
To enrol in this course, you only need a basic understanding of English and an internet connection.
Job roles this course is suitable for:
Product Strategy Analyst , Business Development Consultant , Market Research Advisor , Brand Portfolio Manager , Pricing Strategy Coordinator , Product Operations Specialist , Consumer Insights Analyst , Product Lifecycle Consultant , Supply Chain Strategist , Product Planning ExpertCourse Location
About IOMH - Institute of Mental Health
The IOMH (Institute of Mental Health) is dedicated to empowering individuals like you to unlock your full potential and thrive in multiple areas of life. Whether you're seeking personal growth, professional development, or support in overcoming life's challenges, we have the resources and expertise to guide you on your transformative journey.
Our Vision: At the IOMH (Institute of Mental Health), we envision a world where every person is inspired to embrace change, overcome obstacles, motivate others, and find hope in the face of adversity. We believe that through education and support, individuals can tap into their inner strength and create meaningful transformations in all aspects of life.
Our Mission: Our mission is to break barriers and ignite the spark of possibility within you. We are committed to offering a diverse range of courses and programs that encompass variousniches, allowing you to explore and excel in multiple areas of interest. Our skillfully crafted content, designed by specialists, provides you with the knowledge and skills you need to become a well-rounded and empowered individual.
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