Digital Marketing: Starting Online E-Commerce Store England, United Kingdom

Course details

E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. ... Global retail e-commerce sales are projected to reach $27 trillion by 2020.

The first e-commerce transaction was made in 1994. A guy named Phil Brandenberger used his Mastercard to buy Sting's Ten Summoners' Tales via the internet for $ This particular transaction made history and signaled to the world that the "internet is open" for e-commerce transactions. Why? Because it was the first time that encryption technology was used to enable an internet ;

Needless to say, e-commerce has grown by leaps and bounds ever since. The rise of ecommerce giants like Amazon and Alibaba in the mid -1990s changed the face of the retail industry. They largely capitalized on the global internet penetration and digitalization of the financial system which contributed to the decline in sales for many brick-and-mortar businesses.

The growth of e-commerce has also shifted the retail workforce. The Bureau of Labour Statistics (BLS) has revealed that from 1997 to 2016, employment in the ecommerce sector increased by 80%. BLS is also predicting that the number of ecommerce jobs will keep on growing and reach 450,000 in the US by ;

Taking this into account, it's clear that the highly competitive nature of e-commerce will keep on changing the retail industry and influence customers' behavior. Starting an online business nowadays seems like an attractive idea for many savvy entrepreneurs, but before anyone dives into this dynamic business sector, they first need to learn the ropes of the ecommerce industry.

What will students learn in this course?

• Types of E-commerce stores
• Types of E-commerce business models
• What you can sell in an e-commerce store
• Digital marketing strategies to market an e-commerce store
• Tips to increase sales in an online e-commerce store
• Incorporating affiliate marketing in an e-commerce store

Course Curriculum

This Course will cover some of the following topics:-

Introduction

• Introduction
• Downloadable Resource

Types of E-Commerce Store

• Introduction
• Business to Business Ecommerce
• Business to Consumer Ecommerce
• Consumer to Consumer
• Consumer to Business Ecommerce
• B2G Government / Public Administration

Types of E-Commerce Business Models

• Introduction
• Drop Shipping
• Wholesaling and Warehousing
• Private Labeling and Manufacturing
• White Labeling
• Subscription

What You Can Sell in an E-Commerce Store

• Introduction
• Identify
• Find Products
• Branding Potential
• Trends Early
• Fulfill Guilty Pleasures

Digital Marketing Strategies to Market an E-Commerce Business

• Introduction
• Boost Product Visualization
• Add Video
• Automate with Chatbots
• Reduce Cart Abandonment
• Use Retargeting Tactics

Tips to Increase E-Commerce Online Sales

• Introduction
• Reach in-market Shoppers
• Remarket to Them
• Turn Likes into Sales
• Instill Trust
• Up you Cross-selling Game

Incorporating Affiliate Marketing into Your E-Commerce Business

• Introduction
• Affiliate Program
• Find Publishers to Partner
• Review and Approve Publishers
• Conduct Ongoing Review
• Win new Customers

Conclusion

• Conclusion

Benefits

Edplx has connections and great business relationships with respectable companies within the job industry. This plays an important role in assisting all our students searching for internships, apprenticeships and part/full time jobs. We also provide all our students with the opportunities to speak to our talented career advisors and experts. You will also be invited to career fairs to give you the chance to present yourself to potential employers, once you sign up for it.

Certification

Upon completion of the course, internationally recognised certificates that can be traced by employers are available upon completion.

Who is this Course for

This course is for anyone who has an online business and needs to learn how to incorporate all the digital marketing tools to build an E-commerce store that attracts organic traffic, as well as paid advertising online.
  Updated on 31 January, 2023