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- Payment Terms: Enquire
- Other Locations: Dubai Abu Dhabi - United Arab Emirates England - United Kingdom Amsterdam Netherlands
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewIntoday's competitive environment marketing has become a key differentiator between those organisations that succeed and those that don't. Market analysis studies the attractiveness and dynamics of specific markets within specific industries. Through thisanalysis the strengths weaknesses opportunities and threats of a company can be identified allowing you to select the target market which most closely meets your business needs. This course coversthe fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.
Objective
By the end of this interactive training programme, you will be able to:
- Define the concept and scope of strategic marketing
- Understand the process of strategic planning
- Select motivated target markets
- Identify the specific productserviceand relationship achievements necessary to beat the competition
Who Should Attend
These management issues are critical to executives responsible for leading or coordinating the activities of marketing and sales department.
Course Outlines
- Marketing management
- The marketing concepts
- Strategy and goals
- SWOT Analysis
- Competitive Analysis
- Environmental Analysis
- Customer Analysis
- Markets and Segments
- Market Opportunity Analysis
- Segmentation
- Buying behaviour
- Buyer behaviour
- Seller behaviour
- Marketing strategy development and decisions
- Product life cycle
- Market research
- Marketing strategy
- The Marketing Plan
- Managing and delivering marketing
- Pricing
- Marketing channels
- Advertising
- Managing Sales/Customer Experience
- On-line marketing
- Marketing reports
Job roles this course is suitable for:
Managers , Executives , leaders , Supervisor , Marketing Executive , SpecialistCourse Location
About London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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