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Key Account Management: Profitable Customer Relationships England, United Kingdom
London Training For Excellence
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- Payment Terms: Enquire
- Other Locations: Dubai Abu Dhabi - United Arab Emirates England - United Kingdom Amsterdam Netherlands
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewBuilding quality key account strategies is at the heart of successful business marketing programmes. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment. This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify evaluate and prioritise opportunities to develop relationships and business.
The course will also cover CRM tools and other account management technology customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.
Objective
- Improve margins and retain more profit.
- Develop a sales plan for each strategic account to satisfy client needs and maximise customer value.
- Improve sales process.
- Identifyevaluateand prioritise opportunities for business and relationship development
- Align your sales efforts with specific customer needs and requirements.
Who Should Attend
- Sales Associates ready for promotion
- Sales Managers
- Area Sales Managers
- Product Managers
- Key Account Managers
Course Outlines
Day 1
- What is key account management?
- Decline of the middle
- Price/Quality pressures
- Customer expectations
Day 2
- Relationship marketing and selling
- Building value into the sale for all customer levels
- Creative approaches to key account management
- Relationship assessment
Day 3
- Managing the long selling cycle
- CRM tools
- Technology and communication in account management
- Measuring customer lifetime value
Day 4
- Partnering with key accounts
- Personal relationships and account management
- Company-to-company relationships
- Key account program effectiveness
Day 5
- Account selection and classification
- Resource allocation by account types
- Summary and Q+A
Course Location
About London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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