Course details

Development of new products is essential, but it can be very expensive and it also involves risk. A new product should only be developed if it can be proven that it has a good chance of surviving and thriving in the market.

So to justify the development and launch of a new product, requires a written business-case that takes into account the opportunities and challenges that currently exist, or might arise, in the market.

Anyone who is required to write, present, or contribute to, a written business-case for a new product, should attend this AZTech training course. It will equip you with the insight to address the right issues in the market and use them to justify your proposals in a written business-case.

You will learn how to research the business-case, structure it and write it. Updated on 09 January, 2020

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