- Location: 12 Clanwilliam Square, Grand Canal Quay, Dublin 2, Ireland
- Duration: TBA
Course details
Understanding clients’ business is the third most important factor when appointing an agency and the most often quoted reason for leaving them. Yet, account handlers spend so much time managing projects that they lose sight of why they’re managing them.
What is it?
- This course helps agency employees get a real and tangible understanding of their clients’ business.
- It will give them the confidence and inclination to want to find out more about their clients’ business and through this create new revenue building opportunities and happier clients.
- In this course, we use a mix of case studies, workshop sessions, anecdotes and discussion. We emphasise the importance of seeing the bigger picture but also getting immersed in the data when it matters.
Who is it for?
- It is aimed at account handlers with at least two years’ experience. They will have a good grasp of working with clients but are ready to look for opportunities that exist when they really get under the skin of their business.
Objectives
- We aim to give our delegates the tools, motivation and confidence to dig deeper and ask the right questions. Having a deeper grasp of our clients’ business will help them win new assignments and create even more effective ideas
About Institute of Advertising Practitioners in Ireland
IAPI is the leading representative and advocacy organisation for the Irish marketing and communications sector. they members include all the full service creative ad agencies, media agencies and digital specialists. they give advertising a voice.
What they do
- they are the public voice for they industry.
- they develop talent and skills
- they uphold standards of professionalism that deliver value for members, consumers and business.
they work covers different types of lobbying and negotiations, guidance notes, industry-specific publications, award schemes and events.
IAPI is driven by its members. The board is elected by the members. Members decide the priorities and drive they agenda. The staff listen and respond to members concerns.
Thank you for trusting us to be ythey collective voice.
You can find out all about what they achieved in 2013 from they annual review below.
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