- Duration: 4 days
- Timings: 8am to 2:30pm
Course details
Course Overview
The growing tendency of consumers to go 'shopping' between hospitals, greater access to health information on the Internet and the rise of medical tourism are all making marketing – long practiced in other industries – ever more vital for success in the highly competitive business of healthcare.
In this certified course participants learn how to apply the tools and techniques of strategic marketing to understand the needs and wants of healthcare customers, communicate with them effectively and deliver a superior patient experience.
What will I learn?
- Value exploration in healthcare
- Value creation in healthcare
- Value delivery in healthcare
- Value communication in healthcare
- Value measurement in healthcare
How will I benefit from taking this course?
- Create a compelling strategic marketing plan that will position your organisation exactly where you want it in today’s competitive healthcare market.
- Understand what ‘value’ means to your customers – patients, their families and communities – and how you can deliver better value than your competitors.
- Position your advertising and communications for the maximum impact and to deliver patient loyalty and commitment.
Course Location
About Informa Connect Middle East
Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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