- Duration: 3 days
- Timings: 8am to 2:30pm
Course details
Course Overview
The ECFEM is a three day intensive training course designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g Conferences and Exhibitions), private (e.g Weddings) and public events (e.g Festivals, Sporting Events). The course outlines international industry best practices in event planning, project management, marketing and PR, human resources planning and management and the conduct and evaluation of events.
The focus of the ECFEM is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is based on the result of an extensive survey of event management professionals. All students who undertake the course will receive a certificate from the Edinburgh Institute: Festivals, Events and Tourism (EIFET), Edinburgh Napier University.
What will I learn?
- Festival And Event Introduction, Planning And Initiation
- Workshop: Devise a HR strategy for an event; practical implementation of project management tools
- Festival And Event Production, Marketing And Sponsorship
- Workshop: Produce a press release for an event; devise an event sponsorship plan
- Festival And Event Financial And Risk Management, Control And Evaluation
- Workshop: Produce a Risk Management Plan; examine event budgets
Who is this course for?
This course is mainly designed for event, communication and marketing professionals who need to improve their skills and knowledge about event organisation, planning and management.
- Event professionals such as event organiser, coordinators, supervisors and managers
- Festival Organisers
- Conference/meeting and exhibition planner
- Public event officers/coordinators and managers
- Sport event organiser
Also communication and marketing department staff: communication/ marketing assistants, coordinators and managers that will be in charged to plan events for their company.
How will I benefit from taking this course?
Understand the theory and practice of event planning, promotion and implementation Determine and examine the importance of effective project aims, objectives and budgeting Measure the importance of effective safety, security and risk management strategies
Course Location
About Informa Connect Middle East
Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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