Course details
Course overviewThe word "Marketing" is abuzz everywhere nowadays, but only a limited number of professionals possess true Competency in this area. The complexity of Marketing lies in its versatility. To know only some elements of marketing is not sufficient to create professional and impactful marketing plans and campaigns, and thus it is vital to develop skills in each and every aspect of modern marketing.
Our Marketing Competency Mastery course provides you with indispensable proficiency in Marketing and saves you time, effort and money. In this course, you will study the entire modern Marketing landscape, including cutting-edge techniques and strategies and a targeted Marketing approach using the latest data analysis. You'll also gain numerous other tools for Marketing cost optimization and increased efficiency. After attending this course, you will obtain Competence and Mastery in creating and realizing great Marketing plans and strategies and be fully equipped for the challenges of the modern business environment.
Extend your vision of modern Marketing through this training course from Atton Institute and acquire the knowledge that allows you and your company to prosper and thrive, such as:
- Prepare an exceptional Marketing analysis to boost your efficiency as a Marketer
- Acquire clear vision and competency on multichannel Marketing and the Marketing Mix
- Learn how to develop a successful Marketing funnel and brand strategy
- Use the best methods to better understand your clients and make your brand remarkable
- Use the latest Marketing tools and be ready for the changes in the future of Marketing
DAY ONE
- Marketing in the Modern Business world and the 4 Ps of the Marketing Mix
- Current Trends, Challenges and Prospects in the Modern Marketing Landscape
- Customer Centricity in Marketing Strategy as the key element of Success
- Defining Specific, measurable, achievable and realistic Marketing Objectives
- Day to day application of Marketing in the current Professional Environment
- Consumer Data Analysis - how to Identify your correct Target Customers
- Competitive Analysis - how to find out everything about your Competitors
- Direct, Active, Inbound, Outbound, Guerrilla, Promotional and other Strategies
- B2B & B2C Marketing - the main differences in Strategies and Techniques
- Digital Marketing channels and the most Useful Facts on how to succeed with them
- Market Segmentation, Targeting, Positioning and Key Aspects of the Marketing Mix
- Steps in Market Segmentation, Targeting and Positioning under the 4 Ps
- Optimizing your Target Market and Exploring the Marketing Funnel
- Marketing Strategy and Identifying short-term and long-term Marketing Goals
- Development of a Marketing Plan, its Implementation and Budgeting the Costs
- Common Marketing Faults and best International Praxis to effectively Avoid them
- Marketing Cost Optimization and increase in ROI - the available Digital Tools
- Looking into the Future of Marketing - AI, Social Engagement & Client in Focus
- Upon completion of this short and intensive professional course, participants will have knowledge and certified skills on how to:
- Use the gained knowledge for personal and professional growth
- Create, master and execute a successful and impactful marketing strategy
- Use customer, competitor, and market analyses to identify strategic opportunities
- Study the 4 Ps of the Marketing Mix and implications on marketing strategy
- Gain competency in competitive advantages through a customer-centric strategy
- Embed the best product marketing principles and get maximum return and outcome
- Optimize marketing costs and efforts via an improved targeted approach
- Identify and utilize the appropriate channels to achieve the highest results
- Understand analytics and explore the best metrics for knowing your market
- Boost your professional skills and get certified for career development
- Get ready for the present and upcoming changes in the marketing environment
Job roles this course is suitable for:
Sales & Marketing Professionals , Business Development Team Members , Team Leaders & Supervisors , Marketing managers , Brand managers , Business ownersCourse Location
About Atton Institute
Atton Institute is the licensed provider of the specialized professional courses and trainings and its administrative office is located in Dubai, the UAE. The Institute offers wide-ranging schedule of professional courses and trainings in all major segments of professional education.All Atton courses are tailor-made under the unique Atton Learning Methodology which guarantees our students the path to obtain professional skills in the fast and easy way. Our courses are intended for staff, management, and business owners along with the personnel of government authorities and organizations.
Atton Institute has the superior set of expert guidelines which are stringently applied within each and every module of our courses and trainings. Our academic team has prepared the full range of courses which represent essentially all key elements of professional education.
Our instructors / lecturers are carefully selected, are highly proficient, and deliver to our students the highest level of professional education, refined to perfection.
Our core aim – within the cooperative work of our trainers and students, to apply the best personnel development professional standards at all levels of commercial and non-commercial entities in the UAE and globally.
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