The Customer Service & Public Relations Masterclass PetroTech
Price: AED 13,775

    Course details

    Our masterclass combines the disciplines of advanced customer service management and PR/communications in a powerful state-of-the-art programme to enable you to exploit this colossal opportunity. In a fast-paced, interactive programme you will work closely with other delegates to hone your relationship-building skills and strategies and to develop a planned approach to deal with the 'new' consumer. You will learn how to build lasting rapport and mutual respect with your customers while you uncover their needs, match them, build respect and maintain customer loyalty

    This highly interactive and fun programme examines in depth how to. This programme will enable you to:

    • Build lasting and meaningful relationships with your customers
    • Use powerful behavioural tools to ensure you secure and maintain a competitive edge within any marketplace
    • Gain a greater understanding of your customers' needs and how to satisfy them
    • Explore the basics of Neuro Linguistic Programming (NLP) and Emotional intelligence and discover how they can help you to improve your customer services management
    • Understand how media channels con be used successfully to develop and enhance relationships
    • Understand the process of decision-making based on learning from neuroeconomics
    • Develop your ability to draw stakeholder maps and to explore and exploit the relationships between stakeholders
    • Influence with integrity and effective communication


    • Build lasting rapport and lasting relationships with colleagues, customers and friends
    • Modify your own behaviour to match others
    • Establishing good working relationships
    • Learn to influence with integrity
    • To use influencing skills and techniques to build ongoing and long term relationships with key customers and other stakeholders
    • To be able to create and adapt crystal clear models for communication between your organisation and its customers
    • Build co-operation and commitment
    • Understand your customers' needs and how to satisfy them
    • An ability to tailor services to meet your stakeholders needs
    • Plan communications activity to meet stakeholder needs
    • Be more versatile in every customer or stakeholder-facing situation
    • Explore the range of communications techniques and tools available
    • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
    • Learn how to write clear brief and clear objectives
    • Learn how to be an effective user of e-media
    • Develop crisis management techniques
    • Develop your interview technique
    • Develop personal communications effectiveness
    • Recognise behaviours that may cause conflict in the future, enabling you to defuse awkward, and sometimes critical, confrontations with colleagues and customers alike


    Participants will learn by active participation throughout the programme, using programme materials, exercises, training videos and discussions of relevant organisational issues.


    Understanding the processes of communication and decision making and the behavioural patterns of others to determine how you need to change your own behaviour and communication in order to communicate, influence and negotiate more effectively with your colleagues, customers and other stakeholders.


    The world of customer service excellence

    • Customer service and what it means
    • Identifying excellence in front-line customer services
    • What are the services and products that you offer?
    • The role of NLP and Emotional Excellence in customer service
    • What do your customers say about you and your organisation?
    • What do you want your customers to say?
    • Myths and legends about customer service

    Gaining a greater understanding of your company

    • From judgements to behavioural flexibility
    • Behavioural traits and how to identify them
    • Modifying your own behaviour to match others
    • Building lasting rapport
    • Sharpen your senses to the signals others are sending you
    • Connect with colleagues and clients at a level that creates deeper trust and commitment
    • Step into another person's shoes to better appreciate their experiences and motivations
    • Body language clues that show how others are thinking and responding to you
    • Non verbal clues that show if someone is telling the truth

    Communication masterclass

    • What is crystal clear communication?
    • Communication excellence through powerful listening and questioning techniques
    • Thinking patterns
    • Filters to communication
    • Metaphors and Models
    • Using perceptual positions to understand your customers' point of view
    • Logical levels of change
    • Building climates of trust
    • Creating well formed outcomes
    • Communication skills exercises

    Influencing with integrity

    • The importance of value sets in modern day business
    • Influencing the Influencers and high fliers
    • The importance of matching others' language patterns
    • Mirroring and pacing - what do they mean?
    • Internal and external references
    • Coaching - a tool for self and others
    • Influencing exercises

    Conflict, challenge and closure

    • Assertiveness and what it means
    • Dealing with difficult people in an assertive way
    • Dealing with difficult customers
    • Maintaining high standards of customer service
    • Reviewing the service that you offer and reacting accordingly
    • Embracing change for the good of all
    • Personal planning session - dealing with your own customers

    The 21st Century Communicator

    • Introduction and welcome
    • Goal setting for the programmeme
    • The role of Communications PR in the organisation
    • The range of media and channels
    • Neuroeconomics and the behaviour of our stakeholders
    • A problem-solving approach
    • Personal goal-setting for the programmeme

    From theory to successful practise

    • Communications models: implications for practise
    • Psychological themes and construction in practise
    • The art of influence and persuasion
    • Ethics and communications
    • Organisational transparency and communications
    • Taking and interpreting communication briefs

    The Medium is the Message

    • Managing stakeholder relations
    • Choosing channels - matching media to tasks and stakeholders
    • Writing and editing for print  
    • Writing for the web
    • Organising face-to-face events

    eManagement x Communication

    • Improving the power of communications in the organisation and between the organisation and its stakeholders
    • Measuring communications effectiveness
    • Using measurement to improve performance
    • Crisis communication
    • Reputational management

    Putting it all together

    • Planning your career and personal development
    • Impacting positively on your managers
    • Managing up and increasing your personal visibility
    • Networking and effectiveness
    • Team working and your personal effectiveness
    • Time management and work planning
    • Summary and Conclusion
    Updated on 28 June, 2016

    About PetroTech


    The adage that “knowledge” is power holds very true in this industry. In order to maximize results we are constantly updating and upgrading ourselves. This commitment to ongoing skills development is one of the reasons we are success, the belief that there is a “better way to do things” is what motivates us each and every day. By aligning with us you are going to benefit from our years of expertise in real world scenarios. Classroom learning is great but there is no substitute to real world experience which is what we are bringing to the table.


    Billionaire investor Warren Buffett said “price is what you pay but quality is what you get” and that expression is very true. With use we understand that your time is very valuable and you only want the best and most current industry related knowledge which is what we bring to the table.  Instead of giving you massive amounts of inaccurate or outdated information you get precisely what you want, the most current knowledge so you can make truly informed decisions that will directly impact productivity and your bottom line. When results are what you are looking for then the choice is clear, we are your partners in success.


    Technology has revolutionized the way knowledge is disseminated in throughout the world, what use to take months or even years to reach the masses can be done in a few hours ! In order to remain relevant and viable we need to embrace innovations. The challenge with innovation is knowing when to implement it and what type of return you can expect from it. Instead of risking your time and resources we have the answers for you, Since we are at the vanguard of the industry whenever there is a fruitful innovation we will be there providing you with the information needed to make the right decision.


    We understand you may have unique need so we provide a tailored made (bespoke for our U.K. friends) approach that will address your questions in the most conducive manner possible.  Respect to us means putting your interests, your needs at the forefront of our mind. You will see how genuine we are and that you not just “some customer” you are our partner in success just as much as we are your partner in success. We firmly believe in the “golden rule”, treat others with graciousness, courtesy and respect.  Come experience the difference that quality and respect makes and you will truly be amazed.

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