Complete Digital Marketing (UK Certification) Dubai

Course details

OVERVIEW: Digital Marketing has revolutionized sales and marketing strategies by using modern and innovative approaches to attract consumers through digital platforms. This Digital Marketing course Dubai equips professionals with an in-depth understanding of basic and advanced knowledge of Digital Marketing domains.

CAREER OPPORTUNITIES:

Market Trends: One of the fastest-growing industries globally. According to Smart Insights, digital marketers were the most hired professionals in 2015. Global revenues reached nearly USD 305 billion in 2020 and are predicted to grow at a CAGR between 2021 and ;

Salary Trends: As one of the most coveted jobs in the UAE market, certified Digital Marketers are in greater demand. The average annual salary of a Digital Marketing Manager is AED 122,084 which can rise to AED 294,791 depending on experience, industry, and location.

Demand and Opportunities: LinkedIn data shows that the demand for Digital Marketers grew last year and that trend is expected to continue as more businesses turn to digital platforms.

COURSE OUTLINE:

Digital Foundation and Strategy

• Segmentation, Targeting, and Positioning (STP)
• 3C's-Customer, Content & Channels,
• Goals, Funnel,
• Customer Persona, & User Journey,
• Key Performance Indicators (KPI)
• Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
• Channels mapping
• Unique Selling Proposition

Content Marketing and Communication

• Finding Seed Keywords: Mind Map for Keyword Research
• Using Wikipedia, Forums for Keyword Research
• Keyword Research Process-Identify Seed Keywords, Collect Metrics, Map Keywords
• Grouping, Content planning, Content-Type,
• Google Keyword Planner Tool
• Copywriting and Advertising

CX & CRO (Customer Experience & Conversion Rate Optimisation)

• Lead Magnet
• Nudges, Optimisation tactics, UX, UI
• Conversion Optimization
• Understanding Customer Psyche
• User Flow and Persuasion
• Landing Page User Flow
• Conversion Optimization Patterns for Engaging website Visitors
• Patterns for Engaging Website Visitors
• Pattern 1: Pop-Ups
• Pattern 2: Pop Under Call-to-Action
• Pattern 3: Inside Article CTA

Analytics

• Key analytics concepts
• Goal set up
• Account set up, code, and profiles
• Goal configuration and funnels
• Dashboard
• Audience
• Acquisitions
• Technology
• Advertising
• AdWords campaigns
• Traffic sources
• Scheduling and delivery
• Bounce rate
• Site speed
• Site search
• Events
• Conversions
• Ecommerce
• Real-time reporting
• Intelligence reporting

Search - SEO

• Indexing & Crawling Basics
• Optimizing Crawl Budget, Anatomy of a Search Result (Search Snippet), On-page SEO
• HTML Basics
• Web Page Basics: What is HTML, JavaScript, CSS
• Basic HTML Tags to create a web page
• HTML Tags for SEO: Title, H1, META Tags, IMG, A
• On-page SEO Elements
• Crawling: XML, HTML Sitemaps,
• Content Clusters (Creating SEO-based content)
• Negative on-page to avoid
• Technical SEO
• URL Architecture
• Page Speed Analysis (GTMetrix/YSlow/Google Page Speed Insights)
• 301 Redirects
• Mobile SEO
• Mobile Websites: Responsive, Adaptive, Dynamic
• Schema markup
• What is Schema & Why is it relevant to SEO.
• Schema Types: Micro, JSON-LD
• Common JSON Schema Tags–Organisation, Website, Blog Posting LocalBusiness
• How Schema shows up in SERPs
• Off-page SEO
• Link Building
• Link Building Tactics
• Manual Link Building Process
• Local SEO
• What is Local SEO
• Google My Business
• Local Pages on your website
• Local Listings/Citations
• Google Search Console, Google My Business

Search - Ads

• Google Network
• AdWords Terminologies
• How Does the SEM Auction Work?
• Structure of an AdWords Account
• Campaign Types – Introduction to Search, Display (including Videos)
• Shopping and Mobile-specific campaign types, and when/why to use them
• Creation of Search Network Campaign
• Ad Formats
• Ad Text Policies
• Ad Text Best Practices
• DKI
• Ad Extensions
• Keyword Research
• Tools: Keyword Planner & Estimator
• Keyword Match types
• Keyword Strategies
• Landing Page
• Bidding and Budget
• Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Display Videos

• Creation of Google Display Network
• GDN Targeting Options
• Display Ad Formats
• Ad Gallery Tool
• Conversion Tracking
• GDN Campaign Creation-Demo
• Remarketing
• Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
• Advanced Display: Smart Display Campaigns
• Mobile Ad Campaigns
• Universal App Campaigns
• Mobile-Specific Bidding and Targeting Strategies
• Measuring Mobile Ad Performance and Conversions Report Editor
• Optimization Strategies
• Account Audit Demo
• Shopping Campaigns-Introduction
• What are Google Shopping Ads/Product Listing Ads?
• Where do they appear on Google? What do shoppers on the internet do?
• What do retailers need?-New Advertising technologies
• Google Shopping set retailers up for success
• Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
• Merchant Centre Steps
• Create Shopping Campaign on Google AdWords
• Track Performance and Optimize the Campaigns
• YouTube Marketing-Introduction & Ad Formats
• YouTube Campaign Creation
• YouTube Analytics
• Video Campaign Optimization Tips

Owned and Earned

• Key social media concepts
• Social media goals
• Setting goals and priorities
• Implementing social
• New social challenges
• Listening first
• The quality scale
• Landing pages
• Facebook promotions, offers and events
• Promote an event
• Event follow up
• Facebook places, advertising, and sponsored stories
• Goals and targeting
• Scheduling and delivery
• Apps and plugins
• Facebook groups and page insights
• LinkedIn groups, job search and advertising
• Promoted tweets
• Promoted Twitter accounts
• KPI measures
• Analytics
• Third-party apps
• Reporting

Social - Paid

• Tracking Pixels
• Marketing Funnels
• Account Structure & Ad Types
• Audience Research & Development
• Campaign Setup+Optimisation

Mobile and Marketplace

• Developing your mobile marketing strategy
• Study the competitive Landscape
• Getting started App store optimization
• App store category and keywords
• Icons, Screenshots, and Video
• Organic Reviews and feedback
• Google Play vs IOS
• Mobile Web vs App
• User Acquisition
• Vertical Marketplace Listing & Optimization
• Marketing Automation (Email and Push Notification)
• Key email marketing concepts
• Campaign process
• Online data capture
• Offline data capture
• Segmentation
• Email design
• User behavior
• User characteristics
• Email copy
• Email structure
• Email delivery
• Email systems
• Filtering
• Scheduling
• Measurement
• Key terms and metrics
• Split testing
• Rules and guidelines
• Conversational Channel (Whatsapp and Messenger)
• Personal and Conversational.
• Reasons: Surpassed Social Media Usage, Fewer downloads.
• Channels: Whatsapp, Messenger, Google My Business Message, Instagram Direct, Website Chatbot, Apple Chat
• Use Cases
• Conversational Engagement Promotional Tactics

Capstone Project

• In this module, students are given a project as a final task in their course

ACCREDITATION:

Our Digital Marketing training Dubai is accredited by ISO 9001: 2015, the Knowledge and Human Development Authority (KHDA), and the Continuing Professional Development (CPD) certification service.

ALUMNI: Our academy graduates are successfully placed in some of the top-notch companies in Dubai like Jumeirah, Aramex, Airarabia, Damac, Emaar, etc. They are entrepreneurs, career changers, and lifelong learners.
  Updated on 21 November, 2024