- Payment Terms: Enquire
- Other Locations: Sheikh Zayed Rd - Dubai England - United Kingdom Istanbul, Turkey Kuala Lumpur, Malaysia
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Objective- Create an integrated PR strategy
- Advanced interview skills
- Effective use of online PR options
- Management of electronic media
- Maximize your organization media strength
- Understand the rules for lobbying campaigns
- Manage the merits and demerits of direct email
- Senior manager communication challenges
- What does the media wants?
- How to integrate PR with the marketing mix?
- Using Internet PR and viral marketing effectively
- Identifying the problems that could be faced
- Developing a PR plan
- Advanced interview techniques that work
- Communicating with your body
- Successful one-to-one press interviews
- Formulating key messages
- Controlling emotional responses
- Delivering attractive speech
- Making news portals and web news services work for you
- Developing PR strategies
- Ensuring that your side of the story is heard
- Handling the Press - the golden rules
- Press releases that work
- Writing effective press releases
- Using pictures effectively
- Sourcing PR information
- Using Radio and Television
- Web Marketing and PR
- Cultural diversities on body language
- Delivering "BAD NEWS"
- Handling media enquiries
- Advanced crisis management & reputation management
- Brief spokespeople prior to media interviews
- Choosing and using a PR agency
- Measuring results
Eligibility / Requirements
There are no eligibility requirement to attend this course.
Course Location
About Convertas
CONVERTAS is a reliable advisory firm, helping organizations develop their activities to align with their objectives adopting the best practices.
Our trainings and workshops cover all areas of business including Management,Soft Skills and Human Resourses Management, Marketing and Sales, Accounting and Finance, Procurement and Logistics, targeting organizations, managers and employees. Whether in-house or public, trainings are organized with the highest qualified trainers.
Our methodology relies more on the use of audio-visual impact which is more effective than the lecture style. Presentations, videos and simulations methods have proven to be very effective for people to remember.
Moreover, doing and teaching are the best vehicles for learning and remembering. This includes involving the trainee in the teaching process by interacting, through completing worksheets and inciting to explain and present what is acquired.
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