Converting Research Findings into Marketing Insight Sheikh Zayed Rd, Dubai
British Academy For Training & Development
- Payment Terms: Enquire
- Other Locations: England - United Kingdom East London
- Duration / Course length: Upto 6 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Description:This course will enable delegates to understand and apply the basic principles and practical guidelines of converting research findings into strategic and operational insight. The module is designed to encourage candidates to review research projects from the end user's perspective, and to identify reporting priorities accordingly. It aims to enable candidates to make clear links between the original business problem, research objectives and findings. This will enable candidates to evaluate and select approaches to the reporting and presentation of research findings so that those findings can be made actionable.
How attendees will benefit?
After completion of the programme, delegates will be able to:
- Identify the links between the business problem, the research objectives and the research findings
- Identify and formulate key findings in relation to the business problem and the research problem
- Identify and formulate actionable recommendations
- Provide usable deliverables at the end of a project
- Write a research report and design and deliver a presentation of key findings which adds value to the end user/client
- Adhere to and incorporate ethical issues in reporting research findings
Course Content:
The programme covers the following topics:
- The digital wallet creeps forward
- Big data gets real
- Social media grows up
- Mobility matures
- Real-time media buying takes hold
- Organizations learn to better identify the marketing pivot points
- Qr codes get real
- Reputation management joins the big leagues
- Greenwashing subsides
- Intrapreneurialism grows
- Metrics mature
Course Style:
- Lecture or One-to-One training style.
- In house training.
- Group Training.
- Practical Training.
Remember:
- We provide this course in any place and at any time suitable for you.
Eligibility / Requirements
Current and prospective practitioners in business and marketing research - In-house researchers in the corporate, public service and NGO sectors - Managers who are users of business and marketing research services
Job roles this course is suitable for:
Current practitioners , Prospective Practitioners , Market ManagerCourse Location
About British Academy For Training & Development
British Academy For Training & Development (BATD) is one of the leading Academies across the world in training and development solutions. Our vision has been workable, achievable and realistic, our resources to contributed to achieving it. Our services are open to all levels of organizations and people, since we believe in enabling and enhancing knowledge and skills. We operate in different parts of the world in more than 35 countries.
Mission
Through our specialized work in Management, Media, PR and Information Technology, we are working to:
- Improve organizational performance through customized training and development solutions.
- Enhance people’s skills and their ability to embrace changing career patterns, global mobility, technological developments and new ways of working.
- Provide organizations and individuals with unique opportunities to exchange business and management experience and knowledge on a global level.
- Provide customized and VIP training with very flexible and comfortable services for our values costumers.
Marketing Related Questions
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