- Duration: 12 Hours
- Timings: Part Time, Weekdays
Course details
This comprehensive Digital Marketing course teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, Social Media Marketing and SEO, Google Analytics, Mobile Marketing and more.The Whole Course to Cover:
Module 1: Introduction to Digital Marketing
Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touch points, digital disruption and transformation - and what this means for you.
Module 2: Websites and Email
Learn about key web concepts and terminology, how to create an online presence and what works for your brand. We'll take your through the basics of simple but effective web design and eCommerce.
Module 3: Content Marketing/ Digital Marketing Assets
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Module 4: Website Optimization
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.
Module 5: Keyword Research & SEO
Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.
Module 6: Google My Business
Learn how to grow your business with Google My Business and get more reviews and increase your local search results.
Module 7: Paid Search (PPC) using Google Ads
Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.
Module 8: Display and Video Advertising
Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
Module 9: Analytics with Google Analytics
This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Module 10: Social Media Marketing
Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to 'like'.
Course Overview:
- Duration: 12 Hours
- Professional Certification
- Course Material Provided
Eligibility / Requirements
Who can enrol
- Students seeking for an attractive career in Marketing
- Entrepreneurs to enhance the business visibility and sales.
- Freelancers
- Working professionals from advertising, marketing, information technology, sales, or business development who wants to specialize in Digital Marketing
Job roles this course is suitable for:
Digital Marketing Manager , Digital Marketing Specialist , Social Media SpecialistCourse Location
About Amourion Training Institute
Amourion is KHDA accredited under Ministry of Education, Dubai and provides academic and corporate training at affordable rates. With the main focus on our customers’ convenience, we have training sessions that are tailor-made in terms of timings and course duration. We are also conveniently located, rendering us easily accessible via car, metro or bus. Drop in at our training institute on Sheikh Zayed Road for a rewarding learning experience. It is our tenacity and adherence to quality that has propelled us to become one of the top academic and corporate training centres in UAE.
Amourion Training Institute was established in the year 2013 with a vision to catalyze students’ betterment by making learning enthralling and helping them be career-oriented. Our primary aim has been student advancement, and now the institute is a leader in education, benchmarked by its provision of language courses, academic and corporate training. Amourion encourages its students to prioritize their studies and address changing demands in their career fields. We strive to enhance the quality of education with every individual and help them in their career by changing their perception from mark-seeking to knowledge-seeking. Amourion uses a blended model of education, providing excellence in learning and development, conducted by our experts with an extensive array of learning resources.
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