This course will help you in new thinking to maximize distribution channels. You will learn from successful cases in different industries. The course helps in developing a common strategic framework for defining expectations and outcomes. It will guide you to formulate channel strategy through strategic marketing planning and analysis, developing the right marketing communications approach, and developing critical thinking perspectives to optimize your competitive advantage.
Targeting Audience This course is recommended to all staff working with distributors, agents and other intermediaries including channel managers, sales managers, and marketing managers.
Learning Objectives The course unveils the psychology of relationships with channel partners and distributers, your reputation and image among channels, reviewing distribution channel strategy keeping in mind your market needs and goals, and setting disciplines and rules with channel partners with a margin of flexibility in terms of operations and selling.Updated on 12 October, 2017
About MECAT Education Training and Consulting
MECAT is a pioneering and innovative training academy that is unmatched in its forward-looking and scientific approach to training. We strive to build a creative, successful, well-rounded professional. Active learning constitutes our modus operandi and our methods utilize the latest in the world of educational neuroscience and technology.
Our courses cover different areas including Business, Education, Social and Soft Skills Programs.
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