This course provides and in-depth knowledge of branding for the luxury and fashion goods industry. Brand managers will be able to know exactly where their products are positioned, understand their role in the market, and analyze the relationships with customers.
This course helps both current brands managers and aspiring brand manager in the fashion industry to motivate, build trust, and create desire through various channels of merchandising, marketing, and communication to meet the expectations of the strategy and vision of a luxury brand.
The course will guide brand managers to organizational and practical management of a brand in fashion organizations. It will help them to fully apply the key strategies of luxury businesses, master promotional and marketing techniques, and adapt communication through concentrating on intangibles such as customer experience, the impact of social media, and customer relationships.Updated on 02 January, 2019
Job roles this course is suitable for:Upon completion of this course the students will be able to persue distinguished careers in fashion brand managment.
About MECAT Education Training and Consulting
MECAT is a pioneering and innovative training academy that is unmatched in its forward-looking and scientific approach to training. We strive to build a creative, successful, well-rounded professional. Active learning constitutes our modus operandi and our methods utilize the latest in the world of educational neuroscience and technology.
Our courses cover different areas including Business, Education, Social and Soft Skills Programs.