Professional Certification in Integrated Marketing Communications EMDI Institute of Media & Communications
Price: AED 19,500
  • Duration: Upto 10 Months
  • Timings: Part Time, Weekends

    Course details

    This course is an integration of various verticals that are integral to the communications & Media Industry. The course is in 4 modules of the following topics. Brand Strategy, Journalism, Public Relations & New Media. Our faculty range from Journalists, PR Professionals, Brand Strategists, Advertising agency owners who give us LIVE briefs and examples of the corporate world.
    1. Understanding Brands locally, regionally and globally. The story behind brands and their journeys. (Brand Building, Brand Strategy, Brand Value, Brand Audit)
    2. The Marketing & Research of the advertising business (The brief, Clients, Research, Consumers, Buyer Behavior, Client Servicing)
    3. The Media side of the advertising business (Media Planning, Media Buying, Print, TV, Radio, Online, Newspaper)
    4. The Integrated Side of the advertising business (Direct, Loyalty, CRM, IMC Campaigns, Budgeting, Planning, PR, etc.)
    5. Structure of PR agencies, their roles. (Crisis Management, Reputation Management, Measurement, Monitoring)
    Why should you enrol for this program
    1. Learn from the Industry experts themselves.
    2. Gain exposure by working on internships and workshops.
    3. Chances to be recruited by top Media and Brand Agencies in Dubai.
    4. Opportunity to network within the Media Industry
    Placement / Internship Opportunities
    1. 100% assistance placement & internship opportunities
    2. Alumni working with Hanging House, Khaleej Times, APCO Worldwide, 24+, DubaionDemand
    3. Alumni working as Account Executive, Social Media Manager, PR Assistant, Brand Manager, TV Host, Radio Production Assistant, Video Producer.
    All our courses are certified by Pearsons, UK. EMDI is a Member of ILEA-ME (International Live Events Association - Middle East)
      Updated on 01 March, 2020

    Eligibility / Requirements

    Requirements : Statement of Purpose, Application Form, Passport Copy +Visa Page + 2 passport size pictures + Latest Academic Transcript/Record

    Who can enrol for this course

    1. Fresh Graduates from high school (18 years and above)
    2. University Students
    3. Working Professionals
    4. Stay-at-home Mothers.

    About EMDI Institute of Media & Communications

    Why choose EMDI?

    • EMDI is an international training institute established in Dubai since 2004. It has trained over 1000 professionals in Dubai alone and over 5000 in India and Africa. 
    • EMDI courses are accredited and recognized by City & Guilds, London. City and Guilds is UK's largest vocational accreditation board. A stamp of quality.
    • Every lecture at EMDI is taught by Industry professionals - which means you learn from advertising professionals who share their experiences. No boring faculty, just actual experiences are shared daily with students.
    • All our students are sent to work on live projects. Which means you as an EMDI student can work with some of the UAE's best media and advertising agencies.
    • The course is structured so that working professionals and students can both attend - lectures conducted in the evenings
    • Great placement and internship record - just check out our for more details. Excellent way to network in the advertising and media environment.
    • Learn from the Industry, Work with the Industry, Placed in the Industry.
    See all EMDI Institute of Media & Communications courses
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