Digital Marketing For Managers JLT, Dubai

Course details

As a manager (or aspiring manager) in the marketing field, you have a lot to worry about. With the constantly changing digital landscape, it can be hard to figure out what to focus on, how to manage others, where to put the focus of your budget, and how to know if you're being left behind.

In this practical course designed with marketing managers in mind, we'll give you everything you need to "future proof" your career, and exponentially grow your impact!

This workshop built for managers that want to oversee Marketing will focus on:

• How managers can define a digital marketing strategy for any business
• Understanding a high level view of all channels
• Creating a unified strategy across all channels
• Budgeting & how to scale up efforts
• Distinguish fads from fundamentals
• Calculating important metrics like CPA, CAC (Cost Per Acquisition, Cost Per Acquisition of Customer), and CLV (Customer Lifetime Value)
• Implementing a customizable full service dashboard to measure performance

Updated on 23 June, 2020