Price: AED 1,468
Instructor led live virtual classroom online. Classes may be individual or in group.
- Duration: 3 Hours
Course details
Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll).What Will Be Covered?
- The Basics of Display Marketing
- Differences between CPC, CPM, CPA and CPV
- Ad networks and individual sites
- The 3 main ways to target on GDN (contextual, placements and demographics)
- Setting up your first display campaign
- Basics of placements, and affiliates
- Advertising on Youtube
- Basics of Facebook marketing
- Levers used for higher reach and lower costs on Facebook
- Differences between Retargeting and Remarketing
- How to set up a remarketing campaign
- How to build a remarketing list on Google and Facebook
- Similar Lists on Facebook
- RLSA (Remarketing Lists Search Ads) on Google
- Setting up remarketing on Google Analytics
Eligibility / Requirements
A basic understanding of marketing is recommended, but everyone is welcome!
Job roles this course is suitable for:
Digital Marketing Manager , Social Media Specialist , Social Media Executive , Digital Marketing Specialist , Marketing & Communications Executive , Cluster Marketing Communication Manager , Marketing Intern , Display Marketing AnalystCourse Location
About AstroLabs Academy
AstroLabs is an entrepreneurship platform for the Arab world that convenes top startups in our Dubai tech hub, runs specialized educational programming through our academy, and advises the region's most influential institutions on digital strategy. AstroLabs Academy's curriculum is designed to deliver actionable learning to startup founders as well as corporate managers on the most relevant topics in digital business.
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