Crafting A Social Media Strategy Workshop JLT, Dubai

Course details

Without an engine, cars don't operate and without a hand-crafted unique content strategy you won't stand out! In a digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on consumers while achieving your business objectives. In this class you'll be able to hand-craft an engine with horsepower that'll shift your social media presence from zero to hero!

What Will Be Covered

• Why Content Strategy
• Roles of Social Media Platforms
• Facebook/Twitter/Instagram Strategy
• Tone of Voice
• Posting Frequency
• Posting Times
• Scheduling & Automation
• Content Pillars
• Creatives Vs. Copy
• Brand Advocacy & Community Engagement
• Important Key Performance Indicators'
• Performance Review & Assessing Success
• Influencer Marketing
• Channels to focus on in 2017 and beyond (Snapchat and others)!
• Case studies and regional best practices from multi-nationals to startups.

Updated on 23 June, 2020