- Duration: Upto 110 Hours
- Timings: Saturdays and Tuesdays
Course details
Traditional Marketing is no longer sufficient to efficiently drive brand growth and sales. With the growth of technology, Digital Marketing is at the forefront of innovation and major growth and the demand for skilled digital professionals is on the rise. The Professional Diploma in Digital Marketing is designed to give a solid foundation in Digital Strategy & Execution for:· Entry Level Marketing Professionals
· Experienced Marketing Professionals with Traditional Marketing background.
· Owners and employees of "start-ups" who wish to drive their business blending both current market trends in Digital Marketing and conventional methods.
This course provides an introduction to Digital Marketing and its importance within the current media environment. Receive in-depth knowledge about the multiple digital channels such as: Social Media, PPC, SEO, Display, Email and how they can be used to effectively create an impactful digital marketing strategy. Learn how to develop a website, and the basic principles of impactful website design and structure leading to greater online awareness & lead generation. Be exposed to the growing world of App development, and App marketing, and how this differs from website behavior. Finally gain hands on experience with digital analytics and about the future of digital. At the end of the course you will be able to set your digital strategy and measure its impact and overall campaign results.
The course is highly focused on the UAE market requirements and is facilitated by experienced industry professionals to give hands on experience to the participants
Updated on 14 August, 2017
Course Location
About University of Dubai
The University of Dubai has been home to talented students and faculty who have been drawn from all over the world to teach, create, and study. We have achieved an international distinction in all the areas we exist in - in Business Administration as well as Computing and Information Systems programs.
The University of Dubai has an astonishing array of business and IT programs. At the University of Dubai, we are committed to develop and educate leaders who will make a difference in the business world. The achievements of our alumni in different organizations and ranks of leadership are a reflection of this commitment. Â Central to our success is an outstanding faculty that creates a deep understanding of business through its teaching (with skill and passion) research and services. Our faculty members have made the classroom at the University of Dubai a place where learning is an intense and an interactive engagement. The experience goes beyond merely providing skills, tools, or knowledge. It also builds up the critical thinking and judgment that is the basis for a lifetime of leadership in a challenging and rapidly changing world.
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