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- Payment Terms: Enquire
- Other Locations: Abu Dhabi - United Arab Emirates England - United Kingdom England - United Kingdom Amsterdam Netherlands
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
OverviewDigital Marketing is fast becoming a critical area for successful companies. Having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google appear in your Facebook feed and follow you around the internet? This course answers these questions and shows you how you and your company can benefit from digital ; Delegates will learn how digital has changed buyer behaviour and develop their digital strategy during the course. They will learn how to leverage social media to attract new customers and also how content marketing can raise brand profile. The course will also enable delegates to understand tracking codes so that they can gain valuable insights from a range of analytical tools.
Objective
By the end of this interactive training programme, you will be able to:
- Recognise how digital has changed buyer behaviour
- Develop a digital strategy
- Target the right audience for your digital marketing
- Leverage social media communications to attract potential customers to your product/service
- Understand how content marketing can raise you company's profile
- Use tools and techniques to ensure your digital marketing campaigns increase ROI
- Implement tracking codes and gain valuable insights from Analytics
Who Should Attend
- Marketing Execs
- Marketing Managers
- PR Managers
- Web Managers
Course Outlines
Module 1
Introduction to Digital Marketing
What is Digital Marketing?
Facts and figures
Key players in the industry
Marketing campaigns how they tie in
The impact of new technologies on business and customer behaviour
Module 2
Digital Strategy
Developing and implementing a digital strategy
What are the key challenges and barriers?
Multi-channel marketing
Mobile devices and marketing opportunities
Module 3 - Social Media
Social purpose
Key social media channels
Advertising on SM
Building followers
Module 4 - Content Marketing
The growing importance of content marketing
Different types of content - hub hero and hygiene
Online video
Developing a content strategy
Measuring success
Module 5 - Tools and Analytics
Tag Manager
Adwords
Analytics (overview)
Real time reporting and analysis
Adsense
Market research tools
Google Analytics
Keyword research Updated on 19 August, 2024
Job roles this course is suitable for:
Marketing Executive , Marketing Manager , PR Manager , web managerCourse Location
About London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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