Course details
Course OutlineINTRODUCTION TO SEO
- What is SEO (Search Engine Optimisation)?
- What is SEM (Search Engine Marketing)?
- Search engine (Google, Yahoo, Bing, Alta Vista)
- How search engine spider works.
- Understanding Google Page Rank
- Keywords research
- Brainstorming
- Keyword search volume
- Analyse competition
- What keywords to target
- Importance of keywords on pages
- Competitor keywords research
- Creating a SEO campaign
- Steps required
- Measuring the results
- Google Analytics
- Google Webmaster tools
- Dynamic & database-driven sites
- Flash, Images, Frames, iframes, JavaScript, & AJAX
- What is on-site SEO?
- Title tags
- Meta keywords
- Meta description
- Other meta tags
- HTML tags and their importance
- Page contents
- Image Alt tags
- Image file names
- Internal links
- Anchor text
- Sitemaps
- Domain names
- URLs
- Copywriting for web
- Google guidelines
- Site navigation
- XML sitemap
- HTML sitemap
- Search Robots and
- Getting listed
- Link building
- External anchor text
- Effect of link popularity on Google PR
- Link building techniques
- Google Base and product search
- Getting listed on Maps
- Google Places
- Yahoo Local
- What are web directories?
- Best techniques to get listed on directories
- Search engine submission
- Importance of blogs
- Social media site
- News site
- Networking sites
- Conversion rate
- Social Media Strategies
Job roles this course is suitable for:
SEO Specialist , SEO Analyst , SEO Consultant , SEO Manager , SEO TrainerCourse Location
About Bright Future Training Institute
Welcome to Bright Future Institute: Empowering Your Future with Quality Education
Bright Future Institute is your gateway to skill enhancement and professional growth in the UAE. We are KHDA and Dubai Government-approved, ensuring that our courses meet the highest standards of quality and relevance. Our mission is to provide students with practical skills and industry knowledge through courses led by experienced professionals.
We are committed to achieving outstanding results with a perfect blend of experienced senior educationists and a dynamic group of energetic trainers on our faculty. As an affiliate partner of the British Council, we have a strong track record of consistently helping students achieve impressive IELTS scores ranging from 7 to 9 bands for both IELTS Academic and IELTS General tests.
Our diverse range of specialized programs includes Exam Preparation (IELTS, PTE, OET), IT Programs (such as CCNA Certification and CCTV Training), Hospitality Management, Accounting, and Engineering courses. At Bright Future Training Institute, we emphasize hands-on learning and real-world applications to ensure our students are well-prepared to excel in their chosen fields.
Enroll today and book a free demo session to start your journey toward a bright future!
For any inquiries, please contact us. We look forward to supporting your educational and professional aspirations!
Affiliation & Accreditation:
- British Council
- KHDA (Knowledge and Human Development Authority)
- Dubai Government
- Excellist
What Our Students Say
Yasiru Samarawickrama: "Bright Future Training Institute is the most trustworthy in Dubai. I'm thrilled with their brilliant support. Ms. Pinithi Pavithra, my counselor, provided excellent guidance and helped me choose the best course for my career. The best place for accounting training!"
Afzal S: "I completed the Tally course here. My trainer, Mr. Jaleel, was fantastic—very patient and an excellent instructor. Ms. Pinithi handled my admission and scheduling perfectly. Thank you, Ms. Pini, and thank you, Jaleel sir!"
Sarah Asma Nfidsa: "Ms. Pinithi is incredibly professional and supportive. Many thanks for your assistance with the registration process and for making everything smooth."
Kamal Shantha: "I had a great experience joining Bright Future for Tally Prime Accounting. My trainer, Mr. Jaleel, ensured I mastered the course in a short time. Ms. Pinithi, my counselor, was very supportive throughout the process."
Hasaranga Umalsha: "An exceptional institute for Digital Marketing training! The instructor’s knowledge is top-notch, and Ms. Pinithi was instrumental in scheduling classes according to my availability. Highly recommend for skill enhancement!"
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