- Other Location: JLT - Dubai
- Duration: 2 months
Course details
Whether you are looking to broaden your understanding of business as a whole or seeking to develop specific workplace skills, this international Diploma in business develops practical ability in a range of business disciplines. As industry becomes more and more competitive the diploma allows you to have your skills assessed and formally accredited and provide you with proof of your level of knowledge and competence.
- Introduction to Marketing
- Understanding the Marketplace
- Understanding Consumers
- Segmentation, Targeting and Positioning
- Products, Services and Branding
- New Product Development and Product Life Cycle (PLC)
- Pricing Considerations and Strategies
- Marketing Channels and Supply Chain Management
- Integrated Marketing Communication: Advertising, Sales Promotion and Public Relations
- Integrated Marketing Communication: Personal Selling and Direct Marketing
- Marketing in the Digital Age
- Marketing and Society
Who is this course for?
Working professional and Students.
Updated on 20 October, 2019Course Location
About National Academy
National Academy, established since 1993 is one of the oldest training Provider in Dubai, licensed from the Ministry of Education UAE .All our diploma courses and its Certifications are authenticated by the MOE /KHDA Dubai.
We offer training in the field of Finance, Management, Tourism and Hospitality with an affordable price , with more than 1000’s of Students enrolling each year.
All our management courses comes with International Certifications from their parent body based in the UK / USA and are issued on strict exam proctoring, Our highly qualified trainers have over 10 years of experience, working with fortune 500 companies. In December 2012, we were voted 'Best Institute' in the Middle East Region for the delivery of the CMA course. This was awarded by the IMA and was based on the quality of our results, the number of students we served and the quality of our teachers.
Satisfaction guaranteed – All our courses have been consistently ranked an average of 9.2 out of 10 by the outgoing students. They have welcomed the ease of learning and quality of the content and faculty.
Personalized content – All materials have been developed to meet the specific needs of the individual professional verticals. Should you want further personalization to meet your needs; our faculty will work closely to address your precise requirements.
Easy access to global content – Our affiliations allow us to bring easy access to global content to make your learning process strong and worthwhile
Ongoing support – We recognize that learning is a continuous process. Our faculty members are happy to work closely with the students while they apply all that they have learned in the course to their real life working environment.
Flexibility – Our expertise allows us to design and deliver courses for the multi-national company as well as small and medium sized businesses. We understand the needs of the business environment and work with organizations closely to strengthen the skills of their workforce. Each of these courses has a measurable outcome, thus ensuring that you get maximum return on investment.
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