Advertisement Planning & Design Skills Oscar Cultural Institute
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Course details

Course Overview


Advertisement planners play a key part in developing advertising campaigns for a huge range of products and services. The planner is responsible for writing the formal creative brief and for providing the ideal environment for creative development. Acting as the voice of the consumer within an agency, a planner uses research data to identify ideal audiences and optimum methods of communication.
Planners combine market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers.


  • Existing skills Assessment & Training Workshop
  • Advertisements & Publications
  • Understanding Content Author’s Demands and Criteria
  • Performing the Target-Audience Check
  • Language & Semantic Analysis
  • Content Classification
  • Determining the Contents Appeal for Emphasis
  • Overall Layout Planning
  • Typeface Selection
  • Handling Portability & Scalability Issues
  • Creating, Editing & Applying Context – Oriented Colors
  • Market Analysis for Best Practices
  • Conclusive Project
Updated on 08 November, 2015

About Oscar Cultural Institute

OSCAR INSTITUTE was started in 1993 by Mr. K.P. Paulose to impart training in Information Technology, Languages & Secretarial Practice. Now they offer different courses covering the latest and most widely used Job oriented programs & software.


Courses are upgraded frequently to meet the ever changing standards of the Industry.They lead a dedicated team of Multinational Faculty with well experienced and highly qualified in his/her branch of training with distinguished approval from the Ministry of Education, U.A.E. They possess a high degree of Education, and an exemplary teaching ability.The permanent set up of the staff team highlights their reputation in U.A.E.

Professional Job Assignments and Tutorials have been devised to help students practically apply what they learn.
Ministry of Education, U.A.E. attested certificate is issued on successful completion of each course, which is being sought for international status.

How are they different?

Oscar Institute provides a unique style of learning. They have a maximum 6 students per trainer. As a result we are able to give personal attention and make them understand in a better way.

One computer: One student.

A proper Research has been conducted on the courses they offer; thereby deriving the sessions required by the student to complete the course as also the study material of the course.
Professional Job Assignments and Tutorials have been devised so as to help the student to practically apply what he/she has learned.
In Computers, after completion of the course the students create their own projects and a soft copy of which is given to them which will add to the portfolio of the student.

They offer Crash courses of 4 to 8 hours per day to complete the courses earlier; which is subject to availability.

Corporate Training
Considering the unique requirements of each business establishment, courses are tailor-made, ensuring trainees with sufficient technical knowledge to successfully carry out their job responsibilities. Their pride lies with the Certified and Ministry approved Faculty, structured courseware, guaranteed results and a long reputed experience.

Transport facility is being provided for those who are in need of it within the Emirate, on extra charge.
Free placement services are also arranged for those who successfully complete the Secretarial Practice and Computer training as well; subject to the available job inquiries.

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