Course details
OVERVIEW: Digital marketing has transformed how businesses engage with consumers, using innovative online platforms to drive results. Our Digital Marketing course in Dubai prepares professionals with the skills and knowledge to master both basic and advanced aspects of online marketing, opening doors to a world of career opportunities in one of the fastest-growing industries.Why Choose Digital Marketing?
- Learn cutting-edge strategies to boost brand visibility and customer engagement.
- Master essential tools and techniques to excel in the digital space.
- Gain expertise in various digital marketing domains, including SEO, social media marketing, PPC, content marketing, and analytics.
The demand for digital marketers has skyrocketed globally, with Smart Insights noting that they were the most hired professionals as early as 2015. In Dubai, this trend continues to grow as businesses increasingly rely on online marketing to stay competitive.
Demand and Opportunities
LinkedIn data shows a steady rise in demand for digital marketers, and this upward trend is expected to continue as more businesses turn to digital marketing strategies to enhance their presence. Completing this course positions you for success in a field brimming with opportunities.
COURSE OUTLINE:
Module 1: Digital Marketing Essentials
- Inbound and Outbound Strategies
- Traditional vs. Digital Marketing
- Digital Channels
- Audience Research
- Competitive Research
- Industry Research
- SMART Objectives
- Social Listening
- The Buyer Journey
- AI in Digital Marketing
- Overview of AI and its impact on marketing strategies
- AI tools for customer segmentation and targeting
- Research & planning for Predictive analytics for customer behavior
Module 2: Content Marketing Mastery
- Content Alignment
- Community Management
- Content Strategy and Planning
- Content Management Systems
- Content Audits
- Content Calendar
- Consumer Profiles
- Content Formats
- Content Seeding
- Content Marketing Metrics
- AI in Content Marketing
- AI-driven content creation tools (, GPT models)
- Personalization algorithms for tailored content delivery
- AI for analyzing content performance and SEO optimization
- Key Terminology
- Social Media Platforms
- The Benefits of Social Media Marketing
- Social Media Metrics
- Tools and Analysis
- AI in Social Media Marketing
- AI analytics for social media performance reporting
- Chatbots for customer interaction and engagement
- Sentiment analysis tools for brand monitoring
- Community Techniques and Best Practice
- Storytelling
- Video
- Campaign Setup
- Campaign Management
- The SEO Landscape Today
- SEO and Personalization
- SEO and Localization
- The Impact and Uses of Social Media in SEO
- How Search Engines Work
- Keyword Analysis
- On-page and Technical SEO
- Off-page SEO
- Algorithm Updates
- The Use and Purpose of Inbound Links
- AI in SEO
- AI tools for keyword research and content recommendations
- Machine learning for predicting search engine ranking changes
- Natural language processing (NLP) for content optimization
Module 5: Google Ads: Mastering Paid Search (PPC)
- The Process of PPC
- PPC Campaign Setup
- PPC Campaign Management
- Targeting in PPC
- Smart Bidding & Bidding Strategies
- Keyword Planner
- Setting Up and Managing Extensions
- Landing Pages and PPC
- Audience Lists in PPC
- Match Types in PPC
- Conversion Tracking in PPC
- PPC Reporting
- AI tools for creating creatives & ad copy optimization
Module 6: Display and Video Advertising Techniques
- Key Concepts, Benefits, and Value
- Key Advertising Platforms
- YouTube Channel Setup
- Video Best Practices
- Ad Buying Mechanisms
- Google Display Network Types - Google Display & Social Media Paid ADS
- Targeting Types
- Audience Targeting
- Contextual Targeting
- Ad Formats and Sizes
- Responsive and Non-Responsive Ads
- Cross-Channel Ad Linking
- Remarketing
- Bidding Strategies
- Measurement and Optimization
- AI in setting up campaign
- Key Concepts in Email Marketing
- Frameworks for Email Marketing
- Planning an Email Marketing Campaign
- Email Marketing and Sales Integration
- Email Writing and Design
- Database Management
- Tools and Tactics in Email Marketing
- Creating Effective Email Marketing Campaigns
- Gateway Pages and Data Capture
- Digital Sales Messaging
- Positioning
- Testing and Optimization
- Marketing Automation
- AI in Email Marketing
- AI for personalizing email content and timing
- Intelligent segmentation based on user behavior
- Automated A/B testing for optimizing email campaigns
- Design Principles and Website Copy
- Mobile First Design
- SEO and UX
- Best Practice in UX Design
- UX and UI Design, Benefits, and Principles
- A/B Testing
- User Testing Panels
- Key Optimization Performance Factors
- Implementing Optimization
- Website Monitoring
- Evaluation Tools
- AI in Website Optimization
- AI for user experience testing and heatmap analysis
- Personalization engines for dynamic website content
- AI tools for continuous performance monitoring and improvement
- Web Analytics Fundamentals
- Reporting Terminology
- Benefits and Limitations
- Account Setup
- Campaign Types
- Audience Acquisition
- Settings and Filters
- Goals, Funnels, and Trends
- Linking Google Analytics with Other Tools
- Events and Conversion Reports
- Tracking Code Implementation
- Multi-Channel Reporting
- Custom Reporting, Annotations, Custom Segments
- AI in Analytics
- Predictive analytics for forecasting user behavior
- AI tools for automated data insights and reporting
- Power of AI Tools
- Digital Strategy Fundamentals
- Strategy Components and Framework
- Strategy Purpose
- Strategy Research
- Resource Mapping
- Budget Planning
- ROI and Success Metrics
- Setting KPIs
- Forecasting
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy
- AI in Digital Marketing Strategy
- AI-driven market research tools for data analysis
- Role of AI in enhancing customer experience and engagement strategies
- Comprehensive digital marketing classes designed to cover real-world scenarios and hands-on training.
- Interactive sessions that blend theoretical knowledge with practical applications.
- Industry-expert trainers who provide personalized guidance for a successful learning experience.
- Access to tools and techniques that help professionals stay ahead in the competitive online marketing industry.
Alisha Mazak, SEO Specialist
"The Digital Marketing Course in Dubai provided a thorough understanding of SEO, social media, and analytics. Practical sessions and industry insights prepared me for ;
Lalak Majidi, Social Media Manager
"Completing the course equipped me with skills in content marketing and online advertising. The hands-on approach and relevant modules boosted my ; Updated on 26 December, 2024
Eligibility / Requirements
There are no prerequisites for this Digital Marketing.
Job roles this course is suitable for:
Digital Marketer , Content Strategist , SEO Specialist , Social Media Manager , Email Marketing SpecialistCourse Location
About Learners Point Training Institute
Empowering Professionals for a Dynamic Future in the UAE
Learners Point Academy is a premier provider of professional training and development solutions, dedicated to equipping individuals and organizations across the UAE with the skills and knowledge needed to thrive in today's competitive landscape.
A Commitment to Excellence
We offer a diverse and comprehensive range of training solutions, with a particular focus on IT, Cybersecurity, Management and Logistics, in addition to other key sectors:
- Business & Leadership: Sharpen your strategic thinking and management skills to lead with confidence.
- Finance & Accounting: Master financial analysis and reporting for sound decision-making.
- Human Resources: Optimize talent acquisition and cultivate a thriving workplace culture.
- Soft Skills & Personal Development: Enhance communication and leadership abilities for personal and professional growth.
- Supply Chain Management: Streamline operations and ensure efficient delivery of goods and services.
- Quality Management: Drive process improvement and deliver exceptional customer satisfaction.
Our Approach
At Learners Point Academy, we believe in a learner-centric approach, combining theoretical knowledge with practical application. Our expert instructors, drawn from industry leaders, provide personalized guidance and support to ensure optimal learning outcomes.
Tailored Learning Options
We understand that professionals have diverse learning needs and schedules.
Therefore, we offer a variety of delivery methods:
- Classroom Training: Benefit from face-to-face interaction and networking opportunities in our modern facilities across the UAE.
- Live Online Training: Participate in engaging virtual classes with real-time interaction for learners within the UAE and across the MENA region.
- In-Company Training: Customize training programs to meet your organization's specific needs and deliver them at your preferred location within the UAE.
Empower Your Success
Learners Point Academy empowers you to achieve your professional goals and drive success for your organization. Contact us today to explore our extensive course catalog and embark on your transformative learning journey!
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