Digital Marketing For Real Estate Abu Dhabi, UAE

Course details

In this tailored program, what will be covered are the Digital Marketing Strategy, Social Media Marketing (Content Strategy & Advertising), SEO (Search Engine Optimization), SEM (Google Ads & PPC), Email Marketing, eCommerce, and Google Analytics, specifically tailored for the real estate sector. By learning digital marketing skills, the real estate company will become even more important in running a successful business where it can ensure that it has the skill set necessary to stand out from its competitors online.

Topics To Be Covered

MODULE 1

Digital Marketing Strategy for the Real Estate Field

• Create an effective digital marketing strategy for the real estate
• Budget planning strategy and implementation
• Plan successful digital marketing campaigns

MODULE 2

A Guide to Content Marketing for the Real Estate

• Create a content marketing strategy that increases sales and conversions
• Prepare an effective social media content calendar
• Create online posts with or without design skills while meeting the real estate
• Optimize the designs and creatives that suit the field
• Posting strategy
• Points to be considered while creating appealing content
• Case studies and live examples

MODULE 3

Facebook for Real Estate

• Facebook Pages – The essentials
• Page Moderation
• Facebook Content Types & Best Practices that suit the property field
• Optimize the page and its content while using keywords related to Real Estate for the search ranking
• Content the Facebook Page to Instagram & WhatsApp Business
• Facebook Hashtags best practices
• Creating tracking links for the content
• Creator Studio & Latest Updates
• Facebook & Instagram Scheduling
• Insights & Analytics

Facebook Business Manager

• Facebook for Business – Deep knowledge and Importance of Business Manager
• Setting up Business Manager
• Understanding the dashboard
• Facebook for Business vs. Regular Ads Manager
• Adding the pages & Creating Ad Accounts
• Managing the Business roles
• Connecting Facebook with the Website - Facebook Pixel
• Payments setup
• Creating Catalogs & Shops
• Facebook Ads - All the way to advanced targeting
• Facebook ads objectives to get more potential traffic, leads and sales
• Understanding how ads work for Real Estate
• Ad campaigns and Ad sets structure
• Optimize the target audience to reach the right people
• Facebook Bidding types
• Setting up Conversions
• Monitor the performance of a promotion - Beginner to Advanced
• Performance & Analytics Metrics
• Remarketing on Facebook - custom audiences & lookalikes
• Target your own database, emails, or phone numbers on Facebook
• Target the website visitors on Facebook and the people who engaged with your pages

MODULE 4

Instagram for Real Estate

• Build a professional Instagram profile for the Real Estate company
• Instagram content best practices
• Grow your account without buying fake likes
• Stories & highlights tailored 
• Cross-promoting the content & repurposing
• Instagram verification
• Instagram Hashtags best practices
• Reels & Guides best practices
• IGTV – Best practices to engage with the followers
• Instagram Analytics & Metrics
• Create effective Instagram campaigns and success stories
• Instagram Tools (creating videos, designs, and stories)

MODULE 6

Search Engine Optimization (SEO)

• How search engines work
• Keyword research strategy & tips related to the real estate
• How to improve the ranking of the website on the search engines
• Create an SEO-friendly website using keywords that are related to real estate
• SEO tools
• Case studies and hands-on practices

MODULE 5

LinkedIn Marketing

• Create a professional LinkedIn company page for the company
• LinkedIn content strategy & best practices
• Optimize the content for the SEO to increase visibility on the search results
• Tips & Tools including the best time to post online and analytics
• Top LinkedIn mistakes to avoid
• B2C Marketing Strategies on LinkedIn related to Real Estate
• LinkedIn advertising - Create effective ads to generate leads and conversions
• LinkedIn Ad targeting details (target by job title, company, education ...)
• Personalized ad messages on LinkedIn
• Improve business exposure in LinkedIn to increase revenue potential for the business

MODULE 7

Google AdWords

• Understanding the dashboard
• Creating effective Google Ads campaigns
• (Search, Display, YouTube & Shopping Ads)
• Campaigns optimization
• Keywords best practices
• Bidding and budget allocation
• Reporting & Conversion tracking
• Tips and tricks to optimize the ad performance
• Hands-on practices

MODULE 8

Google Analytics

• Setting up the platform to analyze the traffic on the company's website
• Understanding the Analytics Dashboard
• Audience Insights
• Traffic Source - Where visitors came from
• Calculate the ROI of every traffic source
• Analytics Reporting – Decision making for improvement
• Setting up Goals & Conversions
• Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

MODULE 9

Email Marketing

• Sending sales-driven and professional newsletters about the industry's update, deals,
• Import the available Database
• Email design guidance
• Schedule a campaign ahead of time
• Target your email database on the social media channels
• Newsletter Reports

Updated on 10 May, 2022