Course details
Key account management and the development of key accounts are critical to an organization's success or failure. The larger order or longer-term contract can smooth out cash flow and create significant profit potential. Multiple relationship management, networking, strategic planning, & effective negotiation are all crucial skills to maximize and maintain the potential of key accounts. Management of your key accounts cannot be left to chance or the potential consequences could be disastrous. Developing strategic account management techniques and key account managers should therefore be a priority in ensuring you not only protect existing clients from competitive attack but also more significantly build long and sustainable relationships resulting in excellent customer retention, improved sales, increasing margins and ongoing customer loyalty. Understanding and practicing key account management principles is essential for the long-term viability of any organization faced with a fast moving and competitive environment. Equally important is the identification and strategic implementation of KAM principles in target accounts.
Updated on 11 July, 2016About Bbusinesss
We are passionate about making a difference through our Learning Development Interventions and Management / HR Development Projects that transform our clients leaders, managers, teams and organizations to be more business-oriented. That is whaT Bbusinesss indicates.
Our successful approach ensures that investments made by our clients produce the desired on-the-job changes and clear, measurable results for the organization.
At Bbusinesss, Learning and Development is much more than a single event. It is a Journey. Our proven approach is comprehensive and dynamic, with reliable experienced consultants and support team to assist you every step of the way.
See all Bbusinesss courses- AED 825
AED 1,653Duration: Upto 165 Hours - AED 444Duration: Upto 133 Hours
