Course details
Course Outline:Client Pursuit
• Who will make the decision?
• What do they think of us?
• What perceptions do we need to change?
• What would they value most?
Bid Strategy
• What are the critical decision factors?
• How can we create value?
• What is the reason to choose us?
Bid Document
• Have we answered the questions?
• Is it summarised at every level?
• Are problems tied to solutions?
• Are features linked to benefits?
• Is it obvious why we are the best choice?
Presentation
• Start strong, end strong
• Be human, show enthusiasm
• Give insight, not information
• Hold a conversation
Bid Management
• Start early
• Plan key checks and review
• Develop standard process and templates
• Commit enough skills, facilities and leadership time
Course Outcomes:
• Have an understanding of the aims and objectives of providing offers in written ;
• Identify methods of using a written proposal to advance the sale
• Understand the different kinds of tenders and proposals and how to ;
• Produce a written proposal that is relevant to the invitation
• Improve the letter style for documents that sell
• Understand the best methods to follow-up the document
• Calculate the chance of tendering success
• Produce documents that sell the company and its products
• Establish procedures and templates that will continue to provide quality ;
• Have a better understanding of the sale profitability Updated on 13 February, 2018
Eligibility / Requirements
No prior experience required to take this course. This course is suitable for anyone wishing to enhance their writing ;This course is for anyone who regularly creates content and presents to audiences and wants to persuade an audience to invest in a product.
Job roles this course is suitable for:
HR Manager , Sales Manager , Services Sales Manager , Senior Business Development Manager , Business Development Manager , Marketing Manager , Marketing Assistant , Manager , Customer Service , Customer Relation Representative , Customer Relations ExecutiveCourse Location
About ISM Training
ISM Offers training courses guaranteed to improve performance.
We are providers of proven strategies that radically increase workplace performance. We were established in the UAE in 1998 with a history in the region dating back to the early 70's.Our knowledge of the market is unsurpassed. Our UK based instructors have vast regional and global experience with on average 25+ years corporate experience at the highest levels.
We represent quality UK sales and marketing organisations and utilise the 'best of the best' trainers from organisations such as The Chartered Institute of Marketing, which is why our courses come so highly recommended by everyone who attends one.
The Institute of Sales & Marketing makes selling an accurately defined science. We focus wholeheartedly on selling and the motivation of buyers. Based on sound principles and the real life experiences of course directors who practice in thriving businesses on a day-to-day basis, our courses are the most dynamic and instructive available as we constantly update our content from around the world. ISM offers highly interactive and successful public courses and can also create bespoke in-house courses to meet your company needs.
Our philosophy is very simple; we take the finest course content from around the world and couple that together with the highest quality instructors available to create training courses that are head and shoulders above the rest.
ISM's commitment to best practice extends beyond the classroom and our blog, twitter and Facebook sites will add to your networking and development throughout your professional careers. We encourage you to visit these and get involved. We are also a membership body and now have over 300 individual and corporate members and encourage those involved in the Sales/Marketing Profession that wish to enhance their professional skills and credibility to apply.
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