Course details
When your store is online, you can reach millions of customers instead of whoever happens to wander in - plus, you don't have to pay for retail space. However, like with any business, besides having an excellent product, you will need a good online infrastructure, excellent social media presence and a solid marketing plan. This series of workshops will help you achieve all these.
Part 1 focuses on getting your products online. All you need is 8 hours; not only will you get your products online by the end of the day, you will also acquire a good working knowledge on word of mouth marketing.
Once you are happy with your first foray online, it is now time to sharpen your marketing skills. Part 2 looks at how you can leverage on the latest consumer trends, social media platforms and digital tools to help you grow and maintain an engaged audience online. The lessons here are specially tailored for small businesses with little to no marketing budget.
And now that you have sold your first product and gained some online traction and recognition, you may want to step this up to the next level. Introducing Part 3 of the series, where you will learn from online rockstars on how you too can achieve online stardom and leverage on your celebrity status to further your business. You will hear from famous bloggers and netizens, learn all the secrets and pitfalls and set off to create a personal brand of your own.
Course Outline
- Learn from the Pros
- Case Study and Guest Speaker - Hear their stories and learn how the pros do it.
- Q & A - Pick on the expert’s brain
- Human to Human Marketing
- Developing a Voice - Introducing common and popular DIY web services
- Knowing Your Audience - Students get the chance to set up their very own store with supervision
- Network Network Network - It is all about who you know
- Creating Content - Ecommerce options and payment gateway such as PayPal and eNETS. Pros and cons
- Participate - A look at options for packaging and delivery
- Becoming a Rockstar - Selling your first product
- Best Pracitice: Guest Speaker
- Learn about Online Criticism and How to Overcome Them - Inevitably, every online personality will attract trolls and critics. Learn how to handle them well and turn them into opportunities.
- How to Get Started Today - Get a boost in your road to stardom today
Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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