Trilogy (Part 1): Set Up and Market Your Online Store

Course details

When your store is online, you can reach millions of customers instead of whoever happens to wander in - plus, you don't have to pay for retail space. However, like with any business, besides having an excellent product, you will need a good online infrastructure, excellent social media presence and a solid marketing plan. This series of workshops will help you achieve all these.

Part 1 focuses on getting your products online. All you need is 8 hours; not only will you get your products online by the end of the day, you will also acquire a good working knowledge on word of mouth marketing.

Once you are happy with your first foray online, it is now time to sharpen your marketing skills. Part 2 looks at how you can leverage on the latest consumer trends, social media platforms and digital tools to help you grow and maintain an engaged audience online. The lessons here are specially tailored for small businesses with little to no marketing budget.

And now that you have sold your first product and gained some online traction and recognition, you may want to step this up to the next level. Introducing Part 3 of the series, where you will learn from online rockstars on how you too can achieve online stardom and leverage on your celebrity status to further your business. You will hear from famous bloggers and netizens, learn all the secrets and pitfalls and set off to create a personal brand of your own.

Course Outline

1. Trends You Need to Know
   • New Technology You Should Watch Out For - Technology moving too fast for you? Here’s a quick summary of what is happening and how you can leverage new technology for marketing your product online.
   • New Consumer Psychology - Things are moving quickly and consumers’ expectations are evolving. This group discussion look at some of the trends that businesses should be aware of in order to succeed in the new social media landscape.
2. Platforms and Tools
   • Top 5 Social Media Platforms for Marketing - Introducing students to the top 5 platforms and how they are used by businesses for a new wave of engagement and marketing.
   • Tools to Help You - Students get hands-on time on some of the latest tools available online to help them automate, syndicate their content and engagement.
   • Measurement - Learn what the pros do to determine if their marketing and engagement are successful.
3. Engagement Process
   • Best Practises - These are industry examples on how tools, platforms and trends can come together to help you create an engaged audience.
   • Putting Everything Together - Students get to practise their knowledge by putting together an engagement plan to help them market their online store and business.