Top Management on Corporate Strategy

Course details

This program is designed for members of top management team of organizations. Typical designations include Chairperson, Director (member of the Board of Directors including independent Directors), Chief Executive, Managing Director, President, Vice-President, General Manager, department heads, and other senior executives responsible for holistic management of brands.

Objectives

This unique program designed by IIMA has the following objectives:

• To help participants develop am integrated strategic perspective on brands, moving beyond the conventional marketing and communication-led views on brands, and
• To discern major corporate policy decisions and its inter-linkages with brand strategy

Content

The program will cover some of the major policy and strategy decisions of organizations such as the following:

• Meaning of Brands from a holistic perspective
• Brands and Corporate Strategy discerning the linkages
• Product-market Decisions, Brand Portfolio management and Branding Strategy
• Revitalizing Brands and Organizational Rejuvenation
• Market Opportunities, Brand Leverage and New Brand Strategy
• Manufacturing Strategy and Brand management
• Brand and Efficient Supply Chain Management
• Brand, Corporate Governance and Corporate Social Responsibility
• Financial linkages and Brand Valuation
• The program will use a mix of case studies, discussions and presentations