Course details
Course Content:• The importance of marketing in an organisation
• Defining marketing in the larger context of the business ;
• Reviewing marketing mix basics using marketing's 4 P's
• The habits and motivations of the consumer as it relates to marketing
• Examining the role of the marketing manager
Course Outcomes:
• Explore how marketing concepts are being applied within the company
• Identify marketing concepts are being applied within the company
• Identify marketing opportunities and solve marketing problems
• Determine the impact of market share and life cycle issues on marketing opportunities
• Develop and evaluate alternative pricing strategies
• Develop essential skills in modern marketing planning
• Resolve marketing issues with other people in the company Updated on 13 February, 2018
Eligibility / Requirements
No prior experience required to take this course.
Job roles this course is suitable for:
Marketing Manager , Social Media Expert , Social Media Manager , Social Media Executive , Senior Business Development Manager , Business Development Manager , Sales ManagerCourse Location
About ISM Training
ISM Offers training courses guaranteed to improve performance.
We are providers of proven strategies that radically increase workplace performance. We were established in the UAE in 1998 with a history in the region dating back to the early 70's.Our knowledge of the market is unsurpassed. Our UK based instructors have vast regional and global experience with on average 25+ years corporate experience at the highest levels.
We represent quality UK sales and marketing organisations and utilise the 'best of the best' trainers from organisations such as The Chartered Institute of Marketing, which is why our courses come so highly recommended by everyone who attends one.
The Institute of Sales & Marketing makes selling an accurately defined science. We focus wholeheartedly on selling and the motivation of buyers. Based on sound principles and the real life experiences of course directors who practice in thriving businesses on a day-to-day basis, our courses are the most dynamic and instructive available as we constantly update our content from around the world. ISM offers highly interactive and successful public courses and can also create bespoke in-house courses to meet your company needs.
Our philosophy is very simple; we take the finest course content from around the world and couple that together with the highest quality instructors available to create training courses that are head and shoulders above the rest.
ISM's commitment to best practice extends beyond the classroom and our blog, twitter and Facebook sites will add to your networking and development throughout your professional careers. We encourage you to visit these and get involved. We are also a membership body and now have over 300 individual and corporate members and encourage those involved in the Sales/Marketing Profession that wish to enhance their professional skills and credibility to apply.
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