Course details
Course Content:• Marketing's role in organisations today
• The challenge of establishing a market orientation
• Structure of a customer-focused business plan
• The tools of internal and external analysis
• Using the SOSTAC framework for planning
• Aligning strategic, operational and tactical level plans
•The challenges of segmentation in both B2B and B2C organisations
• How the marketing mix creates competitive advantage
• Metrics to improve future performance these points?• • Are all of the functions in your company organised in a way that is supportive of delivering the value required?
Course Outcome:
• Structure and write strategic and operational marketing plans
• Assess your organisation's use of Strategic Marketing Planning and make constructive recommendations to maximise 'business' benefits from a customer orientated perspective
• Appreciate the customer-focused planning process and be able to map your organisations decision-making against it
• Use the key tools and techniques that ensure planning is externally focused.
• Manage segmentation analysis and decision making
• Recognise barriers to achieving high performance organisations and teams, and be able to recommend practical steps to overcome these in a variety of ;
• Appreciate the critical importance of control and be able to recommend a range of control metrics in financial marketing ; Updated on 13 February, 2018
Eligibility / Requirements
No prior experience required to take this course.
Job roles this course is suitable for:
Marketing Manager , Business Leader , Digital Marketing , Social Media Executive , Social Media Team Leader , HR Manager , HR Business Partner , Business Development Leader , Social Media Manager , Senior Business Development ManagerCourse Location
About ISM Training
ISM Offers training courses guaranteed to improve performance.
We are providers of proven strategies that radically increase workplace performance. We were established in the UAE in 1998 with a history in the region dating back to the early 70's.Our knowledge of the market is unsurpassed. Our UK based instructors have vast regional and global experience with on average 25+ years corporate experience at the highest levels.
We represent quality UK sales and marketing organisations and utilise the 'best of the best' trainers from organisations such as The Chartered Institute of Marketing, which is why our courses come so highly recommended by everyone who attends one.
The Institute of Sales & Marketing makes selling an accurately defined science. We focus wholeheartedly on selling and the motivation of buyers. Based on sound principles and the real life experiences of course directors who practice in thriving businesses on a day-to-day basis, our courses are the most dynamic and instructive available as we constantly update our content from around the world. ISM offers highly interactive and successful public courses and can also create bespoke in-house courses to meet your company needs.
Our philosophy is very simple; we take the finest course content from around the world and couple that together with the highest quality instructors available to create training courses that are head and shoulders above the rest.
ISM's commitment to best practice extends beyond the classroom and our blog, twitter and Facebook sites will add to your networking and development throughout your professional careers. We encourage you to visit these and get involved. We are also a membership body and now have over 300 individual and corporate members and encourage those involved in the Sales/Marketing Profession that wish to enhance their professional skills and credibility to apply.
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