Channel Management

Course details

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.

The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.

In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making ;

Course Content
- Distribution Channel Planning and Management: Why are They so Important?
- Distribution Channels and Their Evolving Landscape
- The Retail Strategy and Marketing Mix
- Retailing Without Frontiers: New Trends in Retailing


  Updated on 11 July, 2019