- Duration: 25 Hours
Course details
Workshop Objectives:
The workshop aims at:
- Bringing marketing management into closer alignment with the rapidly growing practice of corporate strategic planning
- Enlarging the discussion of several marketing topics of increased importance, particularly the strategic-planning process, competitive-marketing strategies, organizational-buying behavior.
Workshop Contents:
- Understanding marketing management
- Analyzing marketing opportunity
- Planning, Marketing, Strategy
- Assembling, the marketing mix
- Administering the marketing program
- Special marketing topics
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