Learners Point Training Institute Complete Digital Marketing (UK Certification) Learners Point Training Institute
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Price: USD 408
USD 680
Instructor led live virtual classroom online. Classes may be individual or in group.
  • Duration / Course length: Upto 24 Hours
  • Timings: Enquire

    Course details

    Course Summary

    LearnersPoint takes step by step approach in conducting Digital Marketing course which will help you reinforce your learning. You can benchmark and create a marketing plan that works for your business by engaging all levers of the digital marketing;

    Our program generously covers all required topics including search engine optimization, social media marketing, Google Analytics, pay per click, Digital marketing strategy planning & execution, email marketing and is the perfect blend of skills & techniques for those who want to instantly apply their learning in the real-world scenarios.

    Conceptualized and designed by industry experts with rich international exposure in Europe and UK, our modules are action packed with the most up-to-date insider knowledge and with Live projects improving their organization's digital marketing and brand building efforts.

    The programme directly helps you develop skills to develop, implement and benchmark your digital marketing strategy.

    Course Objective

    Our complete Digital Media Marketing training aims to teach you to:

    Interact with and capture customers at various touchpoints
    Build integrated online marketing campaigns
    Use a mix of the appropriate marketing tools
    Manage complete digital marketing plans for your company
    Make use of current trends and best practices in digital marketing
    Creating innovative strategies
    Leverage these strategies to gain competitive advantage for both their career and business
    Using a combination of theory and practical classes, the course delivers industry standard, up-to-date relevant material that prepares you to excel in a Digital Marketing role.

     
    Course Outline

    MODULE 1: INTRODUCTION TO DIGITAL MARKETING
    Principles
    Tools
    Key concepts of digital marketing
    Traditional versus digital marketing
    The opportunity of digital marketing
    Characteristics of digital marketing
    Implications of digital marketing
    Market research versus market reality

    MODULE 2: SEARCH ENGINE OPTIMISATION - SEO
    Key SEO concepts
    Search results and positioning
    Benefits of Search Engine Results Page (SERP)
    Stakeholders in search
    Mechanics of search
    On page optimization
    Off-page optimization
    The SEO process
    Customer insights
    Analysis and review
    Keyword research and selection
    Content updates and layout
    Meta tags
    SEO Sitemap
    SEO webmaster tools
    Inbound links and link building
    Ranking
    Laws and guidelines

    MODULE 3: PAY PER CLICK - PPC
    Key PPC concepts
    Strengths of pay per click
    Keyword research and selection
    Google PPC
    Research tools
    Search campaign process
    Ad copy and A/B testing
    Landing pages
    Audience targeting
    Budgeting and bidding
    Scheduling
    Remarketing
    Display networks
    Ad center
    Campaign management
    Conversion tracking
    Conversion metrics: cpa, ctr
    Analytics
    Rules and guidelines

    MODULE 4: EMAIL MARKETING
    Key email marketing concepts
    Campaign process
    Online data capture
    Offline data capture
    Segmentation
    Email design
    User behavior
    User characteristics
    Email copy
    Email structure
    Email delivery
    Email systems
    Filtering
    Scheduling
    Measurement
    Key terms and metrics
    Split testing
    Rules and guidelines

    MODULE 5: DISPLAY ADVERTISING
    Key digital display concepts
    Benefits of digital display
    Challenges of digital display
    Business value
    Running effective ads
    Ad formats, features and display frequency
    Campaign planning
    Campaign steps
    Target audience
    Campaign objectives
    Campaign budget
    Creative formats
    Targeting and placement
    Tracking your campaign
    Optimizing the campaign
    Rules and guidelines

    MODULE 6: SOCIAL MEDIA MARKETING - PART 1
    Key social media concepts
    Social media goals
    Setting goals and priorities
    Facebook profile privacy and business page set up
    Twitter set up, profile and engagement
    LinkedIn set up, profile, building connections, engagement and company page
    Google+ set up, engagement and brand page
    YouTube search, set up, channels and engagement
    Rules and guidelines

    MODULE 7: SOCIAL MEDIA MARKETING - PART 2
    Implementing social
    New social challenges
    Listening first
    The quality scale
    Landing pages
    Facebook promotions, offers, and events
    Promote an event
    Event follow up
    Facebook places, advertising, and sponsored stories
    Goals and targeting
    Scheduling and delivery
    Apps and plugins
    Facebook groups and page insights
    LinkedIn groups, job search, and advertising
    Promoted tweets
    Promoted Twitter accounts
    KPI measures
    Analytics
    Third-party apps
    Reporting
    Rules and guidelines

    MODULE 8: ANALYTICS
    Key analytics concepts
    Goal set up
    Account set up, code and profiles
    Goal configuration and funnels
    Dashboard
    Audience
    Acquisitions
    Technology
    Advertising
    AdWords campaigns
    Traffic sources
    Scheduling and delivery
    Bounce rate
    Site speed
    Site search
    Events
    Conversions
    E-commerce
    Reporting
    Real-time reporting
    Intelligence reporting
    Customised reporting
    Rules and guidelines

    MODULE 9: STRATEGY AND PLANNING
    Key strategy and planning concepts
    Initial steps
    Planning
    Situation analysis
    Information gathering
    Target audience
    Setting objectives
    Appropriate tools
    Action plan
    Setting the budget
    Monitoring and measurement
    Iteration and enhancement
    Rules and guidelines

    Module 10: BLOGGING FOR BUSINESS
    Why blogging is important for your business
    Target markets for blogging
    What to write: content strategies for blogging
    How long should your blog post be?
    Tips to increase blog SEO
    How to make killer headlines
    Cross-promoting your blog with social media
    ROI's to measure blog success
    Rules and guidelines
      Updated on 01 June, 2020

    About Learners Point Training Institute

    LearnersPoint, Dubai, is one of the top professional skill development institutions in the Middle East with close to 2 decades of industry experience in helping organizations achieve progressive and sustainable results. Whether you’re managing top-notch technology initiatives, developing your talent pipeline, we offer customizable and time-tested learning solutions that arm you for success. As an innovator in best-practices training products and services, our portfolio of training solutions ranges from IT, project management, logistics and supply chain, human resources, finance and accounting, digital marketing, autodesk products, office administration, ERP solution, and also includes high end courses like cloud technolgies, blockchain, strategic management and mini MBA. LearnersPoint is affiliated by KHDA, Government of Dubai and is also one of the institutes to have a prestigious recognition from CPD UK. Choose from in-person or live online classroom training, we will deliver nothing but the best.

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