Course details
OVERVIEW: Digital marketing has transformed how businesses engage with consumers, using innovative online platforms to drive results. Our Digital Marketing course in Dubai prepares professionals with the skills and knowledge to master both basic and advanced aspects of online marketing, opening doors to a world of career opportunities in one of the fastest-growing industries.Why Choose Digital Marketing?
- Learn cutting-edge strategies to boost brand visibility and customer engagement.
- Master essential tools and techniques to excel in the digital space.
- Gain expertise in various digital marketing domains, including SEO, social media marketing, PPC, content marketing, and analytics.
The demand for digital marketers has skyrocketed globally, with Smart Insights noting that they were the most hired professionals as early as 2015. In Dubai, this trend continues to grow as businesses increasingly rely on online marketing to stay competitive.
Demand and Opportunities
LinkedIn data shows a steady rise in demand for digital marketers, and this upward trend is expected to continue as more businesses turn to digital marketing strategies to enhance their presence. Completing this course positions you for success in a field brimming with opportunities.
COURSE OUTLINE:
Module 1: Digital Marketing Fundamentals & Strategy
- Introduction to the Digital Marketing Landscape in the UAE.
- Understanding the UAE's Consumer Behaviour.
- Aligning marketing activities with users journey
- Developing a Digital Marketing Strategy: SMART Objectives.
- Market Research and Competitive Analysis (with a focus on the UAE market).
- Introduction to key Digital Marketing channels.
- Utilizing AI in Digital Marketing ;
- SEO Fundamentals: On-Page and Off-Page Optimization
- Keyword Research and Analysis. (Keyword tools, user queries tools etc.)
- Technical SEO: Website Optimization, HTML tags, site speed etc.
- Local SEO: Targeting the UAE Market
- SEO Tools and Analytics (Semrush,Moz,Ahref, Webmaster tools, screaming frog etc.)
- Backlink/Link building strategy to improve domain authority
- SEO best practices and algorithm updates
- Social Media Strategy and Platform Selection
- Understand buyer persona for tailored communication
- Content Creation and Curation for Social Media
- Social Media Engagement and Community Management.
- Significance of language marketing for social media
- Social Media Analytics and Reporting. (Rival IQ, Brandwatch, Sprout Social, Buffer etc.)
- Creating culturally relevant content for the UAE.
- Understand approach of Influencer marketing in the UAE.
- Understand DICE framework in AI content generation
- AI tools for content creation & learn AI prompt engineering (Chat GPT, Dall-E, Perplexity AI etc.)
- Email marketing best practices.
- How to plan Email Marketing campaigns.
- Understand importance of opt-in emails for Marketing
- Tools for Email Marketing & key features
- Introduction to emerging technologies, such as, marketing automation, and how those technologies relate to the UAE ;
- Understand Campaign types & ad formats
- Deep understanding on Campaign objectives, key results & key metrics
- Google Ads: Search, Display, and Video Campaigns.
- Social Media Advertising: Facebook, Instagram, LinkedIn, and TikTok Ads.
- Programmatic Advertising and Real-Time Bidding.
- Deep understanding on bidding strategies & goal optimization
- PPC Campaign Management and Optimization.
- Analysing PPC Performance and ROI.
- Use of Arabic language in PPC campaigns.
- Google Analytics: Data Collection and Analysis.
- GTM tracking for paid campaigns
- Key Performance Indicators (KPIs) for Digital Marketing.
- Creating Digital Marketing Reports and Dashboards.
- Data-Driven Decision Making.
- Measuring ROI of Digital Marketing ;
- Hands-on Live Classroom activity on building a buyer persona & skeleton marketing strategy
- Activity including setting up paid campaigns on Google Ads, LinkedIn, TikTok & other platforms
- Create text & visual content on AI tools with AI prompt engineering techniques
- Comprehensive digital marketing classes designed to cover real-world scenarios and hands-on training.
- Interactive sessions that blend theoretical knowledge with practical applications.
- Industry-expert trainers who provide personalized guidance for a successful learning experience.
- Access to tools and techniques that help professionals stay ahead in the competitive online marketing industry.
Alisha Mazak, SEO Specialist
"The Digital Marketing Course in Dubai provided a thorough understanding of SEO, social media, and analytics. Practical sessions and industry insights prepared me for my ;
Lalak Majidi, Social Media Manager
"Completing the course equipped me with skills in content marketing and online advertising. The hands-on approach and relevant modules boosted my ; Updated on 28 May, 2025
Eligibility / Requirements
There are no prerequisites for this Digital Marketing training.
Job roles this course is suitable for:
Digital Marketer , Content Strategist , SEO Specialist , Social Media Manager , Email Marketing SpecialistAbout Learners Point Training Institute
Empowering Professionals for a Dynamic Future in the UAE
Learners Point Academy is a premier provider of professional training and development solutions, dedicated to equipping individuals and organizations across the UAE with the skills and knowledge needed to thrive in today's competitive landscape.
A Commitment to Excellence
We offer a diverse and comprehensive range of training solutions, with a particular focus on IT, Cybersecurity, Management and Logistics, in addition to other key sectors:
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Our Approach
At Learners Point Academy, we believe in a learner-centric approach, combining theoretical knowledge with practical application. Our expert instructors, drawn from industry leaders, provide personalized guidance and support to ensure optimal learning outcomes.
Tailored Learning Options
We understand that professionals have diverse learning needs and schedules.
Therefore, we offer a variety of delivery methods:
- Classroom Training: Benefit from face-to-face interaction and networking opportunities in our modern facilities across the UAE.
- Live Online Training: Participate in engaging virtual classes with real-time interaction for learners within the UAE and across the MENA region.
- In-Company Training: Customize training programs to meet your organization's specific needs and deliver them at your preferred location within the UAE.
Empower Your Success
Learners Point Academy empowers you to achieve your professional goals and drive success for your organization. Contact us today to explore our extensive course catalog and embark on your transformative learning journey!
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