Complete Digital Marketing (UK Certification) هذه الدورة تدرس باللغة الإنجليزية

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Course Summary

LearnersPoint takes step by step approach in conducting Digital Marketing course which will help you reinforce your learning. You can benchmark and create a marketing plan that works for your business by engaging all levers of the digital marketing;

Our program generously covers all required topics including search engine optimization, social media marketing, Google Analytics, pay per click, Digital marketing strategy planning & execution, email marketing and is the perfect blend of skills & techniques for those who want to instantly apply their learning in the real-world scenarios.

Conceptualized and designed by industry experts with rich international exposure in Europe and UK, our modules are action packed with the most up-to-date insider knowledge and with Live projects improving their organization's digital marketing and brand building efforts.

The programme directly helps you develop skills to develop, implement and benchmark your digital marketing strategy.

Course Objective

Our complete Digital Media Marketing training aims to teach you to:

Interact with and capture customers at various touchpoints
Build integrated online marketing campaigns
Use a mix of the appropriate marketing tools
Manage complete digital marketing plans for your company
Make use of current trends and best practices in digital marketing
Creating innovative strategies
Leverage these strategies to gain competitive advantage for both their career and business
Using a combination of theory and practical classes, the course delivers industry standard, up-to-date relevant material that prepares you to excel in a Digital Marketing role.

 
Course Outline

MODULE 1: INTRODUCTION TO DIGITAL MARKETING
Principles
Tools
Key concepts of digital marketing
Traditional versus digital marketing
The opportunity of digital marketing
Characteristics of digital marketing
Implications of digital marketing
Market research versus market reality

MODULE 2: SEARCH ENGINE OPTIMISATION - SEO
Key SEO concepts
Search results and positioning
Benefits of Search Engine Results Page (SERP)
Stakeholders in search
Mechanics of search
On page optimization
Off-page optimization
The SEO process
Customer insights
Analysis and review
Keyword research and selection
Content updates and layout
Meta tags
SEO Sitemap
SEO webmaster tools
Inbound links and link building
Ranking
Laws and guidelines

MODULE 3: PAY PER CLICK - PPC
Key PPC concepts
Strengths of pay per click
Keyword research and selection
Google PPC
Research tools
Search campaign process
Ad copy and A/B testing
Landing pages
Audience targeting
Budgeting and bidding
Scheduling
Remarketing
Display networks
Ad center
Campaign management
Conversion tracking
Conversion metrics: cpa, ctr
Analytics
Rules and guidelines

MODULE 4: EMAIL MARKETING
Key email marketing concepts
Campaign process
Online data capture
Offline data capture
Segmentation
Email design
User behavior
User characteristics
Email copy
Email structure
Email delivery
Email systems
Filtering
Scheduling
Measurement
Key terms and metrics
Split testing
Rules and guidelines

MODULE 5: DISPLAY ADVERTISING
Key digital display concepts
Benefits of digital display
Challenges of digital display
Business value
Running effective ads
Ad formats, features and display frequency
Campaign planning
Campaign steps
Target audience
Campaign objectives
Campaign budget
Creative formats
Targeting and placement
Tracking your campaign
Optimizing the campaign
Rules and guidelines

MODULE 6: SOCIAL MEDIA MARKETING - PART 1
Key social media concepts
Social media goals
Setting goals and priorities
Facebook profile privacy and business page set up
Twitter set up, profile and engagement
LinkedIn set up, profile, building connections, engagement and company page
Google+ set up, engagement and brand page
YouTube search, set up, channels and engagement
Rules and guidelines

MODULE 7: SOCIAL MEDIA MARKETING - PART 2
Implementing social
New social challenges
Listening first
The quality scale
Landing pages
Facebook promotions, offers, and events
Promote an event
Event follow up
Facebook places, advertising, and sponsored stories
Goals and targeting
Scheduling and delivery
Apps and plugins
Facebook groups and page insights
LinkedIn groups, job search, and advertising
Promoted tweets
Promoted Twitter accounts
KPI measures
Analytics
Third-party apps
Reporting
Rules and guidelines

MODULE 8: ANALYTICS
Key analytics concepts
Goal set up
Account set up, code and profiles
Goal configuration and funnels
Dashboard
Audience
Acquisitions
Technology
Advertising
AdWords campaigns
Traffic sources
Scheduling and delivery
Bounce rate
Site speed
Site search
Events
Conversions
E-commerce
Reporting
Real-time reporting
Intelligence reporting
Customised reporting
Rules and guidelines

MODULE 9: STRATEGY AND PLANNING
Key strategy and planning concepts
Initial steps
Planning
Situation analysis
Information gathering
Target audience
Setting objectives
Appropriate tools
Action plan
Setting the budget
Monitoring and measurement
Iteration and enhancement
Rules and guidelines

Module 10: BLOGGING FOR BUSINESS
Why blogging is important for your business
Target markets for blogging
What to write: content strategies for blogging
How long should your blog post be?
Tips to increase blog SEO
How to make killer headlines
Cross-promoting your blog with social media
ROI's to measure blog success
Rules and guidelines
  تحديث بتاريخ 21 November, 2024