The Chartered Institute Of Marketing [CIM] Programmes (Level 6) Bahrain Institute for Banking & Finance
Price: BHD 1,740

    Course details

    The aim of the CIM Level 6 Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them with for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

    Successful completion of the CIM Level 6 Diploma in Professional Marketing will establish knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.

    Learning Outcomes

    By the end of the qualification participants will be able to: 

    • Understand how to analyse an organisation’s current and future external  and internal environment  to recommend and inform strategic decision making
    • Manage resources to deliver the strategic marketing plan & to monitor, measure and adapt the marketing plan for continuous improvement
    • Understand the relationship between marketing and entrepreneurship, implement an entrepreneurial response to change and to delivering marketing solutions
    • Understand the key factors that facilitate and nurture innovation in organisations  & apply principles of innovation throughout the marketing function
    • Understand the role of internal marketing  &  implement marketing-led organisational change
    • Understand the role &  significance  of marketing metrics  across a range of market contexts
    • Apply marketing metrics to establish the effectiveness of marketing activities
    • Make use of various analytical tools and techniques for marketing insight and strategic decision making

    Target Audience

    It is aimed at marketers working in an operational, supervisory or management role, who wants to develop their marketing knowledge and skills across a range of areas.

    Entry Requirements

    As a minimum, the following qualifications and experience is recommended as the prerequisite for entry onto the Diploma in Professional Marketing

    • CIM Level 4 Professional Certificate in Mareketing /CIM Level 4 Certificate in Professional Marketing OR
    • Bachelor’s or Master’s degree from a recognized university
    • Professional practice (suggested 3-4 years marketing in an operational and/or management  role
    Updated on 08 November, 2015

    About Bahrain Institute for Banking & Finance

    We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.

    We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.

    We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.

    Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.

    Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.

    We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.

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