The Chartered Institute Of Marketing [CIM] Programmes (Level 4) Bahrain Institute for Banking & Finance

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary content to equip them for the current global landscape. Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to perform an essential and successful professional marketing role within the workplace.

Learning Outcomes

By the end of the qualification participants will be able to: 

  • Recognise the function and fundamentals of marketing in some depth, identify factors and trends in the marketing environment and how they affect marketing planning.
  • Know the elements of the marketing mix & apply and adapt the marketing mix to satisfy customer needs.
  • Understand the components of the marketing communications mix & develop integrated marketing communications
  • Understand the importance of customer expectations, develop & deliver activities that enhance customer experience & monitor & measure customer experience
  • Create effective internal and external communications in building sustainable relationships and delivering customer value
  • Understand the opportunities,challenges & impact of the dyanmic digital environment
  • Learn how key digital tools & platforms can support and enhance marketing 

Target Audience

It is aimed at marketing assistants, coordinators, executives, marketing managers without formal marketing qualifications and non-marketers with aspirations for marketing

Entry Requirements

As a minimum, the following qualifications and experience is recommended as the prerequisite for entry onto the Certificate in Professional Marketing

  • CIM level 3 Introductory Certificate in Marketing Qualification OR
  • Bachelor’s degree in Business Marketing
  • Professional practice (suggested one-two years in a marketing role or in an entry level marketing position)

We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.

We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.

We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.

Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.

Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.

We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.

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