The Art Of The Headline: Eye-Catching Tactics 4 Big Payoffs!

Course details

Will You Beat 80% Of Readers And Read Past This Headline?

How To Craft Converting Headlines And Write Copy Like A Pro! aims to help marketers, small and large business owners and anyone interested in learning about the seductive process of writing headlines that gain attention, ignite interest, create desire and lead to action!

How To Craft Converting Headlines And Write Copy Like A Pro! covers content from all corners of successful headline creation, from defining your target audience to swiping headline templates... and everything in between.  

My name is Michael Naus and I'll be your instructor for this beginner-to-advanced course on building sentences that attract customers... The headline!

Without a doubt the headline is the most important part of the selling process for one simple reason: It attracts the reader and builds curiosity in your product or service so the reader will want to learn more.

Headlines aren't simply for sales copy.  You use headlines in all sorts of scenarios and places you might not even consider:

• Email Subject Lines
• Contact Information Forms
• Advertisements
• Slogans
• Online Dating Profiles
• Billboards

And other places that potential customer's will be!

But How Do You Create Headlines That Attract, Build Interest And Desire That Lead To Action?

Follow formulas and scenarios throughout the course to build quality headlines that convey the right message to the right audience!

Sure, there's practice involved with creating great headlines, but there are key elements that are necessary to turn potential readers into happy customers which will be covered throughout the course.

Course lecture topics include:

• The Target Customer Avatar... Who Is Your Customer, Really?
• What Is The AIDA Formula?
• What Does The Headline Do, Exactly?
• Building Sub-headlines. The Continuation Of The Selling Process
• And More!

If you've ever had the task of creating a headline for any sort of reason, this course is for you!