The Art of Customer Discovery

Course details

The introduction of disruptive technologies in recent years has changed the rules of marketing and product development forever. You no longer control where and how customers receive marketing messages and learn about your company. The customer is in charge, with almost limitless choices for making a purchase in a shrinking decision window.

Customers are looking for a relationship, not a transactionthey want to be acknowledged and understood. It is crucial to understand what drives customer behavior and choice in order to design products, marketing, and experiences that will succeed.

This training outlines a process that powers you and your companies to a better understanding of customers by asking the right questions of your customers and your data. To make smart decisions and determine true ROI, it is vital to get to the core of what drives your customer's decisions. Learn the framework for evaluating what marketing messages, campaigns, and experiences are most appropriate for your audience.

Author Eric Holtzclaw's process will create the wisdom you need to unlock the potential of your product or service in today's marketplace.