Technology Sales and Business Development Skills

Course details

Sales is necessary for the success of any business venture. The ability to sell effectively determines the future of a product and organisation at large. This course will enable students to create a toolkit of effective selling strategies and techniques that will in turn improve a start-up's chances of reaching the next level. Students will finish the course with practical skills on how to establish winning relationships with a variety of potential customers.

Program Benefits

Upon successful completion of this course, students will be able to:

• Successfully operate in the entrepreneurial sales ecosystem.
• Apply direct selling methodologies.
• Apply corporate selling methodologies.
• Target Audience

This course is targeted to:

• Entrepreneurs requiring systematic methodologies to increase sales
• Sales professionals needing upgrade of practical skills
• Inpiduals intending to start their own companies

Course Modules

The module covers the following broad topics:

• Gather sales intelligence: systematic practices for the collection and analysis of relevant information to acquire and keep clients to grow the business.
• Direct sales methodology:how to sell directly to customers including generating leads, sales before sales, making approaches, presenting to inpidual buyer, post sales activities, and developing a personal selling plan.
• Corporate sales methodology:Corporate sales methodology: principles of corporate selling and steps to B2B selling, which includes: prospecting pipeline, qualifying and approaching leads, presentations and negotiation, and servicing of contracts.

Entry Requirements

• Students must have minimum a diploma qualification and minimum 5 years of working experience.
• Students must have a good command of the English language equivalent to IELTS 6.
• Students with an undergraduate qualification taught in English meet the language requirements of the course.

Certificates Issued

Upon successful completion of the assessment exercise students will be awarded the following Statements of Attainment (SOA) by WDA:

• IT-SA-401S-1 Develop Sales Proposals and Quotations
• IT-AM-401S-1 Build and maintain effective sales relationship

Graduation Requirement

Students will be graded "Competent" (C) or "Not Yet Competent" (NYC). Students graded "Competent" (C)" will be awarded a Statement of Attainment (SOA).