SWOT Analysis

Course details

You've worked hard to grow your business to its current size, and you're proud of it.

You're a job creator, an innovator, a game-changer. And you're at the top of your industry.

But getting to the top and staying at the top are two very different things.

The thing is, once your established business gains significant traction and heads on an upward trajectory, you're bound to hit certain inflection points that can forever alter the path of your business' growth.

Maybe you'll successfully navigate those challenges and opportunities on your own. Maybe you'll lead your staff through each iteration of change without issue. Or maybe you'll allow your fear of the unknown and your fear of failure to compromise your judgment.

Or maybe you already are - and if so, you'll know what that looks like.

It looks like struggling to manage your growing team's different working styles, struggling to find a way that everyone can fit together, coming up with arbitrary policies designed around compromises that nobody enjoys, so at the end of the day nobody's happy and nothing gets done.

It looks like allowing your smaller competitors to beat you to the punch on big new market opportunities because your team is too busy analyzing whether a new direction is the right way to go to actually throw your hat in the ring.

It looks like never knowing what's actually going on in your organization, because you never get daily progress reports, your managers don't communicate with your employees, and nobody ever truly knows what's happening. So when you call a strategy meeting, you have no way of telling whether you've met your strategic objectives, and your team just stands around stammering when you ask what kind of results your new initiatives have produced.

But what if you had a detailed map you could follow every step of the way, one that could lead you exactly where you want to go?

The reason that so many business owners like you start feeling lost the instant a pivot happens is because you have nobody to guide you and help you figure out what it is you actually want.

That's where an in-depth SWOT analysis can help you figure out where your business is headed, where you want it to go, and whether those things are one and the same.

With a SWOT analysis, you can stay connected to your Big Picture without losing track of the day-to-day of running your business. You can determine concrete expansion plans and know exactly when it makes sense to bring a new hire on board. And with a concrete operational plan from NewEra that's broken down into monthly, weekly, and daily goals, you'll have a proven roadmap to success that you can easily follow.

Your SWOT Analysis was founded by executive business coach Craig Powell, who has been helping groups of employees large and small to plan out and achieve objectives for over 27 years. And with a technical diploma and MBA, Powell brings expert-level strategies and theories with a solid understanding of how to apply them to get results.

NewEra's SWOT analysis program brings a unique approach to managing growth on a large scale. With NewEra, you get: 

• Training videos that focus on the how of a SWOT analysis and the how of managing operations, so you'll be able to readily apply a step-by-step process to actually improve your business
• A thorough video miniseries dedicated specifically to SWOT analysis, with an easy-to-follow in-depth SWOT template you can use to create an actionable plan for sustainable growth. This is more than just a one-page chart - it's an extensive foundation for the next phase of your business' growth

Best of all, you get the confidence and peace of mind that comes with knowing you've got a proven plan for dominating your industry and uncovering the new market opportunities you've always wanted to pursue.

 If you're ready to stop doing things that don't work, start focusing on what you really want your business to be, and rediscover the joy that comes with a renewed sense of purpose and direction, we can help. Join the NewEra community today and see how much you can accelerate your business' growth.

 Yes! Get my video training series today!

"We launched Evolve Interiors with confidence, after consulting with NewEra to build a strong strategy.  Our business is growing quickly, and we know that we can manage that expansion with our ongoing monthly planning and strategy sessions."

Jules Galloway, Evolve Interiors

"When the ownership and structure of our company shifted, we began to work with NewEra to help us work through the processes and the organization to learn how to best manage our employees. NewEra has also helped us understand the importance of key performance indicators and has provided the information and means we needed to begin analyzing our business from a strategic operational standpoint. We'd strongly recommend NewEra to our friends and colleagues, and we're continuing to work with NewEra to coach us through our company's growth."

Rachel Clarida, RID, BArchSci, IDC, NCIDQ, Hatch Interior Design Inc.

"I've worked with Craig Powell for 8 months, with a primary focus on scaling my co-working business, the Okanagan Co+Lab. Craig has taught me a tremendous amount about realizing my purpose and core values. He has a unique ability to relate to the specifics of my circumstances and communicate them to me in an understandable way that I can immediately apply to my business. He's also an excellent guide in prioritization, goal-setting, and accountability. Finally, he's given me crucial guidance on the analysis side of my business; he helped me define the metrics that told me if my business was reaching the financial and operational goals that I set for myself. Craig has helped me to grow the Co+Lab membership by 42% in just 8 months!"

Shane Ausin, Okanagan Co+Lab