- Location: 12 Clanwilliam Square, Grand Canal Quay, Dublin 2, Ireland
- Duration: TBA
Course details
Procurement people working for your clients have a very clear agenda. Their goal is to save money, specifically to save marketing money. They could be employees of your clients or external cost consultants.
This course explains what motivates them, how they operate with their marketing counterparts, and describes how best to manage them in order to preserve a fair profit margin.
Who is it for?
Anyone employed by an agency currently dealing with and negotiating with Procurement people, or who will be in the coming months.
Typically account handlers, heads of production, or finance people.
Objectives:
Understanding the commercial motivations of Direct and Indirect (marketing) Procurement and how they negotiate with marketing agencies enables delegates to become more confident dealing with procurement and therefore be better prepared.
- What is Procurement?
- Who are they?
- What motivates them?
- What drives Procurement people mad?
- Negotiation tactics and counter-tactics
- Tricks of the trade
- How to get Procurement onside
- Procurement and new business
- The deadly e-auctions
- Straight-talking and interactive confidence building
About Institute of Advertising Practitioners in Ireland
IAPI is the leading representative and advocacy organisation for the Irish marketing and communications sector. they members include all the full service creative ad agencies, media agencies and digital specialists. they give advertising a voice.
What they do
- they are the public voice for they industry.
- they develop talent and skills
- they uphold standards of professionalism that deliver value for members, consumers and business.
they work covers different types of lobbying and negotiations, guidance notes, industry-specific publications, award schemes and events.
IAPI is driven by its members. The board is elected by the members. Members decide the priorities and drive they agenda. The staff listen and respond to members concerns.
Thank you for trusting us to be ythey collective voice.
You can find out all about what they achieved in 2013 from they annual review below.
See all Institute of Advertising Practitioners in Ireland courses- Sales and Marketing Diploma Academy for Health & FitnessEUR 12
EUR 612Duration: Upto 2 Hours - Marketing for Small Businesses Level 2 Adams AcademyEUR 24
EUR 245Duration: Upto 6 Hours
