Successful Product Launching & Brand Positioning Informa Connect Middle East
Price: AED 18,344
Instructor led live virtual classroom online. Classes may be individual or in group.

Course details

Successful product launch and brand positioning are the cornerstones of business success. Businesses frequently jump to commercial product launch or brand positioning without considering key strategic issues in enough detail. The result? Inadequate customer focus, poorly defined segments, a functionally driven value proposition, confused brand positioning and ultimately disappointing financial performance. This highly interactive four-day course will help you overcome these issues via the application of proven product launch and brand management techniques to your organisation.

The Product Launch Marketing And Brand Positioning Canvas Identifying Critical Success Factors Profiling Your Target Customer Developing Focus: Clarifying Your Value Proposition An Introduction To Insight Product And New Product Development: Definition And Scope Strategic Product Marketing Models And Insight Generation Đ Exploration, Application, Analysis And Evaluation Understanding Innovation In Your Organisation ŇSerious Creativity Updated on 01 May, 2018

About Informa Connect Middle East

Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.

The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.

The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe.  Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.  

See all Informa Connect Middle East courses
Courses you can instantly connect with... Do an online course on Marketing starting now. See all courses

Is this the right course for you?

Rate this page

Didn't find what you were looking for ?

or