Strategy Building and Sustaining Competitive Advantage

Course details

• Strategy Building and Sustaining Competitive Advantage prepares senior executives to anticipate and quickly respond to the accelerating pace of global competition and technological innovation.
• Leveraging new research and case studies on companies that have turned cutting-edge strategy into extraordinary success, you learn how to formulate and evaluate new competitive strategies.
• You leave the program ready to apply this knowledge to your own organization, developing strategies to address competitive challenges, and laying the groundwork for change through action-oriented implementation plans.

Main Topics

Environmental Scanning:

• Competitive forces that drive industry structure .
• Forecasting scenarios of industry evolution .

Competitive Positioning:

• Identifying sources of competitive advantage .
• Choosing the competitive scope of industry participation .

Economics of Competitive Advantage :

• Strategic cost analysis.
• Buyer motivation, incentives, and value analysis .

Competitor Analyses:

• Analyzing competitor goals, assumptions, capabilities, and strategies .
• Predicting future behavior of competitors .

Sustainable Competitive Advantage:

• Irreversible strategic commitment .
• Threats to sustaining competitive advantage .

Global Industry Presence:

• Understanding the dynamics of globalization .
• Gaining competitive advantage .

Corporate Strategy:

• Creating value in the multi-business enterprise .
• Aligning resources, activities, and organizational goals .