Strategic thinking for innovators (I) - Industry analysis

Course details

This course will introduce and take you through the five forces model, the most widely used framework for the performance of an industry analysis.

The course comprises:

1) hand-drawn fun videos that guide you through the process;

2) slides pinpointing the concepts and the steps taken in performing the analysis;

3) a fillable template (free or premium): a collaborative tool enabling you and your team to start analysing your industry right now.

During the course you will learn how to organise and manage an industry analysis project (the first step in developing strategic thinking) in your organisation.

The course will also assist you in making industry analysis a continuous process within your organisation, explaining how to generate participation and commitment among your colleagues.

Ultimately this course is the first step in making strategic thinking a fun activity and an open exercise within your organisation.